This Is the Average Cost of a Wedding Dress Today

Drumroll, please.
by Sarah Hanlon
Bride in wedding dress with bridesmaids
Elkin Cardona Photography

Your wedding dress is one of the defining details of your big day—but it can be an expensive purchase. The average wedding dress cost depends on a variety of factors, and prices vary. If you're wondering how much the average wedding dress costs, remember that individual customizations can affect the price. The dress style, designer, alterations and addition of "extras" to make it uniquely yours all impact the final price tag. While the average price of a wedding dress oscillates, there is a general cost to keep in mind when shopping for your dream gown. So, how much does a wedding dress cost today? We've got the answer.
 
According to our company data, which surveyed over 27,000 couples who got married last year, the average wedding dress cost in 2019 was $1,600. Gowns continue to be a staple of wedding fashion, as 99 percent of our survey respondents who identify as female wore a dress for their nuptials. Buying a new dress remains the most popular option for to-be-weds, with 95 percent purchasing a new design. 
 
If you're an avid Say Yes to the Dress fan, you'll notice that the average price for a wedding dress is vastly different from brides who shop with a large (or even limitless) budget. Keep in mind that alterations and custom additions will increase the cost of a wedding dress. Just under 20 percent of those surveyed got a custom-made dress, which will be more expensive than a gown purchased as-is. 
 
This number is also not representative of additional dresses or wedding outfits. More brides are opting to wear a second reception outfit or a third look for the after party, meaning their spend on wedding attire will increase accordingly. Not only is this a great way to change up your look throughout the day (à la Hailey Baldwin), you can show off multiple dress styles if you don't want to commit to just one (like Hilary Duff). 
 
The average wedding dress cost also varies by region. Spend in the Mid-Atlantic reached almost $2,000, while the average wedding dress cost in the Midwest was about $1,500. Wedding venues also contribute to the average cost of a wedding dress. Our data indicates that individuals tend to spend less on a dress for a hometown wedding, while those who hosted an international destination celebration spent over $2,000 on their look. 
 
Some shopping services can help make wedding dress costs more manageable. Sites like Wedding Dress Preservation by The Knot help brides clean and store their gown safely for years to come, whether for sentimental reasons or to potentially repurpose in the future. Brides can also sell their wedding dress to sites like Nearly Newlywed to earn money back after the wedding. Those who want to save on a wedding dress can shop the site for second-hand dresses if they aren't interested in buying a brand new gown. Etsy also offers great vintage wedding dresses from reputable vendors for brides who want to shop pre-owned styles.
 
Generally, the average cost of a wedding dress hasn't changed drastically over the years. The price of a wedding dress was $1,700 since 2017, with 2019 bringing the first dip in cost. Individual spend, though, depends on the consumer. With many to-be weds opting for custom details, wedding dress costs can fluctuate based on personal style. What matters most, though, is that you love the look you pick—because finding a wedding dress you love is priceless.


Disclosure: This post contains affiliate links, some of which may be sponsored by paying vendors.

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