About this vendor
Kari O'Neil
FOUNDER, CXO
Amouret is a wedding jewelry company located in Franklin, WI.
Experience a Better Way to Shop for Engagement Rings and Diamonds
Finding the perfect engagement ring should be exciting, not overwhelming—but the online diamond world can feel like a maze. Shopping at local stores offers a limited selection based on current inventory. At Amouret, we’re changing that.
We offer the trust and expertise of a local jeweler, combined with the transparency and convenience of online shopping. Our GIA-certified experts curate only the most brilliant, high-quality diamonds—so you don’t have to sift through thousands of options.
What Makes Amouret Different?
💎 Exquisite, Pre-Selected Diamonds
We don’t just sell diamonds. Our diamonds meet strict quality criteria—ensuring you get only the best of the best.
💎 Buy with Confidence
Preview diamonds and gemstones in your home RISK FREE with our 30-day return policy
💎 Personalized Concierge Service
Not sure where to start? Our expert Diamond & Jewelry Concierges guide you through the process, just like a private jeweler—no pressure, just expertise.
💎 The Vault: Exclusive and Exceptionally Rare
Looking for a truly rare, unique diamond? Our exclusive Vault Collection features Internally Flawless and Flawless D Natural and Lab-Grown diamonds, colored diamonds, and unique shapes you won’t find anywhere else.
💎 Propose With a Diamond™
Not sure about the setting? Let them choose. Our signature luxury proposal box includes your hand-selected diamond in a temporary ring—so they can design their dream setting later.
💎 The Couple’s Design Experience – Create your dream ring together with our expert guidance. Whether you start with a diamond or a vision, our custom design process lets you explore settings, metals, and personal touches to craft a one-of-a-kind ring that reflects your love story. From virtual consultations to 3D renderings, we make designing effortless, exciting, and uniquely yours.
💎 Unmatched Transparency & Trust
We provide expert insights, honest recommendations, and certifications with every diamond. No gimmicks, no stress—just the perfect ring for your love story.
Your Love Story Deserves the Best
Whether you're designing a custom engagement ring, searching for the perfect proposal surprise, or selecting an heirloom-worthy gemstone, Amouret makes the journey effortless and unforgettable.
✨ Luxury White-Glove Service. Online Prices. Because you deserve both. ✨
📍 Virtual Store Based in Milwaukee | Available Nationwide
📞 Connect with a Diamond Concierge today!
Woman-owned Business
Meet the team
Kari O'Neil
Founder, CXO
Kari O’Neil is the founder of Amouret, a luxury jewelry brand redefining online engagement ring shopping with trust, transparency, and white-glove service. A seasoned strategist and digital transformation expert, Kari launched Amouret after noticing a deep lack of trust in online diamond buying. Combining her passion for jewelry with her expertise in customer experience, she created a personalized, high-touch approach that blends the reliability of a local jeweler with the ease of e-commerce. Amouret offers three ways to shop—Self-Serve, The Vault (featuring rare F-IF, 3x+ diamonds), and Concierge, where GIA-certified experts hand-select stones to fit each client’s vision. Kari also introduced "Propose with a Diamond," a luxurious experience that allows proposers to present a diamond first, then design the dream ring together. A trend she’s seeing for 2025? Couples are prioritizing the perfect center stone, customizing rings to highlight unique features, and adding personal touches like birthstones, secret gems, and engravings—all without the retail markup. For more, visit amouret.com.
Service area
Franklin, Wisconsin, Franklin, WI
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Online Store Serving the United States
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Kari O'Neil
FOUNDER, CXO
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