Luxury White-Golve Service, Online Prices
New
$150 starting price
Online Store Serving the United States
Service area
Kari O'Neil
FOUNDER, CXO
Amouret is a wedding jewelry company located in Franklin, WI.
Experience a Better Way to Shop for Engagement Rings and Diamonds
Finding the perfect engagement ring should be exciting, not overwhelming—but the online diamond world can feel like a maze. Shopping at local stores offers a limited selection based on current inventory. At Amouret, we’re changing that.
We offer the trust and expertise of a local jeweler, combined with the transparency and convenience of online shopping. Our GIA-certified experts curate only the most brilliant, high-quality diamonds—so you don’t have to sift through thousands of options.
What Makes Amouret Different?
💎 Exquisite, Pre-Selected Diamonds
We don’t just sell diamonds. Our diamonds meet strict quality criteria—ensuring you get only the best of the best.
💎 Buy with Confidence
Preview diamonds and gemstones in your home RISK FREE with our 30-day return policy
💎 Personalized Concierge Service
Not sure where to start? Our expert Diamond & Jewelry Concierges guide you through the process, just like a private jeweler—no pressure, just expertise.
💎 The Vault: Exclusive and Exceptionally Rare
Looking for a truly rare, unique diamond? Our exclusive Vault Collection features Internally Flawless and Flawless D Natural and Lab-Grown diamonds, colored diamonds, and unique shapes you won’t find anywhere else.
💎 Propose With a Diamond™
Not sure about the setting? Let them choose. Our signature luxury proposal box includes your hand-selected diamond in a temporary ring—so they can design their dream setting later.
💎 The Couple’s Design Experience – Create your dream ring together with our expert guidance. Whether you start with a diamond or a vision, our custom design process lets you explore settings, metals, and personal touches to craft a one-of-a-kind ring that reflects your love story. From virtual consultations to 3D renderings, we make designing effortless, exciting, and uniquely yours.
💎 Unmatched Transparency & Trust
We provide expert insights, honest recommendations, and certifications with every diamond. No gimmicks, no stress—just the perfect ring for your love story.
Your Love Story Deserves the Best
Whether you're designing a custom engagement ring, searching for the perfect proposal surprise, or selecting an heirloom-worthy gemstone, Amouret makes the journey effortless and unforgettable.
✨ Luxury White-Glove Service. Online Prices. Because you deserve both. ✨
📍 Virtual Store Based in Milwaukee | Available Nationwide
📞 Connect with a Diamond Concierge today!
Woman-owned Business
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Rings
Engagement Rings
Ring Services
Custom Designs
Engraving
Financing Available
Ring Sizing
Wedding Rings
Wedding Jewelry
Bracelets
Earrings
Necklaces
Rings
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Meet the team
Kari O'Neil
Founder, CXO
Kari O’Neil is the founder of Amouret, a luxury jewelry brand redefining online engagement ring shopping with trust, transparency, and white-glove service. A seasoned strategist and digital transformation expert, Kari launched Amouret after noticing a deep lack of trust in online diamond buying. Combining her passion for jewelry with her expertise in customer experience, she created a personalized, high-touch approach that blends the reliability of a local jeweler with the ease of e-commerce. Amouret offers three ways to shop—Self-Serve, The Vault (featuring rare F-IF, 3x+ diamonds), and Concierge, where GIA-certified experts hand-select stones to fit each client’s vision. Kari also introduced "Propose with a Diamond," a luxurious experience that allows proposers to present a diamond first, then design the dream ring together. A trend she’s seeing for 2025? Couples are prioritizing the perfect center stone, customizing rings to highlight unique features, and adding personal touches like birthstones, secret gems, and engravings—all without the retail markup. For more, visit amouret.com.
Reviews
5.0
out of 5.02 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
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Briana G
5.0
2/10/2025
My fiancé and I knew we wanted something unique for my engagement ring—specifically, a kite-shaped diamond—but no jeweler we visited had one, and most didn’t even know where to source them. We were starting to feel stuck until a coworker told me about Amouret and how they can source anything. She raved about the experience, so we decided to check it out.
From the very first call, it felt like we were being treated like VIPs. Kari took the time to understand what I wanted, explaining different diamond options, how they’re sourced, and what would work best for my dream design. She didn’t just pull random stones—I could tell that every diamond she presented was thoughtfully chosen for brilliance, proportions, and ethical sourcing.
The whole process felt so luxurious yet stress-free. Instead of spending hours scrolling through endless listings or guessing what I might like, we worked with an expert who made us feel like we were her only clients. My fiancé loved that he didn’t have to feel the pressure of picking something on his own, and I got to be part of the experience in a way that felt exciting and romantic rather than overwhelming.
When we finally chose the diamond, Amouret’s white-glove service took care of everything. They made the custom design process effortless, and every little detail—down to the packaging—felt high-end. I also really love that Amouret is committed to ethics and sustainability, which made me feel even better about our choice.
Honestly, I couldn’t have asked for a better experience. I got exactly the ring I wanted, my fiancé felt confident about the whole process, and we now have a beautiful story behind my ring that we’ll always cherish. If you’re looking for a one-of-a-kind ring and want to feel truly taken care of, Amouret is it.
Any questions?
Casey B
5.0
1/30/2025
I was spending hours scrolling through diamond sites, trying to figure out what was actually a good deal. My eyes were going blurry from all the options, and I still wasn’t sure if I was making the right choice. Then I found Amouret, and it was a game changer.
I told Kari my budget and what I was looking for, and we jumped on a Google Meet. She walked me through a few diamonds she preselected and explained why they were the best picks—super easy, no pressure, and she actually knew her stuff. But after talking, I realized I wanted to go bigger and bolder—a 3 ct blue pear-shaped diamond. She found me an insane deal, and I ended up with a better diamond for less than anything I could find online. Plus, I got 15% off.
I also went with the 'Propose with a Diamond' box, and let me tell you, that thing is a showstopper. I proposed at a restaurant, and my fiancée lost her mind—not just over the diamond, but over the whole experience. People were coming over to see the box because it’s that cool. We’re designing the final ring now, but the placeholder ring Jen included is actually super pretty. It was perfect for the proposal and made the moment feel luxurious.
Honestly, this was way better than just clicking ‘add to cart’ on some website and hoping for the best. If you’re even thinking about proposing, just book the call. It’s free, and you’ll get exactly what you want without the stress. I’ll send you the image and links next
response 02/01/2025
Thank you for the kind review, Casey! It's been great working with you during this special...
time in your life. I'll be posting your ring on social once we receive it so everyone can see Jen's stunning ring. - Kari O'Neil
Service area
Franklin, Wisconsin, Franklin, WI
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Online Store Serving the United States
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Kari O'Neil
FOUNDER, CXO
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