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Updated Mar 06, 2025Can You Negotiate Engagement Ring Prices? Jewelers Weigh In
Engagement rings can be a big investment. But are engagement ring prices negotiable? Here's what jewelers have to say about negotiating ring prices.
Photo: Nestor Rizhniak | Shutterstock
Shopping for an engagement ring is an exciting step towards tying the knot—but it's also a significant financial decision that can leave you wondering, can you negotiate engagement ring prices? With the average cost of an engagement ring hitting $5,500 nationwide, according to The Knot Jewelry and Engagement Study, the numbers can feel overwhelming. Surprisingly, 16 % of survey respondents said they'd spend over $10,000, with 6 % setting their budget beyond $15,000. And this trend is only going upward, according to Mara Opperman, founder of secondhand ring-selling site Louped.
"Today's consumers are more informed and empowered by all the information available to them, as they often do more extensive research online, compare prices between stores and consider factors beyond the 4Cs, such as ethical sourcing, lab-grown diamonds and alternative stones like sapphires, emeralds and moissanite," she says. Armed with more knowledge, couples come to the table ready to negotiate prices.
In this article:
- Can You Negotiate Engagement Ring Prices?
- How to Negotiate Engagement Ring Prices
- How NOT to Negotiate Engagement Ring Prices
- Find Jewelers Within Your Budget
Can You Negotiate Engagement Ring Prices?
You can absolutely negotiate the price of an engagement ring, and it may be worth trying if you're looking to make the most of your budget. While big-name chain stores often have fixed prices, local jewelers or independent shops might have some wiggle room. It's all about how you approach it and where you shop, Opperman notes.
A myriad of factors go into the cost of an engagement ring, including the size and quality of the diamond or gemstone, the type of metal in the band and whether or not you're shopping from a luxury brand or a smaller independent jeweler, as Opperman pointed out. Big brands often charge more due to the fact that they have their name attached to the product, while local jewelers might have tighter profit margins, which can affect their flexibility on pricing. Some jewelers stick to fixed prices to maintain consistency or uphold the perceived value of their rings, but many are open to negotiation in other ways, like throwing in free resizing, engraving or warranties. Knowing what goes into the cost can help you feel more confident when discussing your options and finding something that fits your engagement ring budget.
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How to Negotiate Engagement Ring Prices
The thought of negotiating with wedding vendors on something so important yet so expensive like an engagement ring might be daunting, but it's more common practice than you might think. With the right approach, you could walk away with a better deal or added perks that stretch your budget further. Here's how you can negotiate jewelry prices and maximize your investment.
Do Your Research
Knowledge is power in every arena—including jewelry shopping, so make sure to do your research about whatever gemstone you are purchasing and research the market value. "Negotiating without knowing anything about the value of a gemstone, the metal and the setting is a big mistake," Opperman says. "The more knowledgeable you are about the engagement rings, the better you will be at negotiating the price, and you will know how to make a reasonable offer and/or whether or not you are walking away with a great deal."
Remember: There are more factors that go into pricing than just carat weight, color and clarity, like ratio of the stone, where the inclusion is, if it has fluorescence and intangible things like warranties and customer service offered by the jeweler, notes Rus Yasavolian, CEO of Masina Diamonds.
Come With a Budget in Mind
Setting a budget before you go out ring shopping not only helps you avoid overspending but also makes the process more efficient and less overwhelming. A budget also helps the jeweler know what types of rings to show you and gives you better negotiating power.
Ask About Promotions or Discounts
Instead of bluntly asking for a discount, ask about any existing sales, such as seasonal promos, special discounts or added perks like free resizing, cleaning services or complimentary engraving. Many jewelers provide package deals or bonuses that can make the overall investment feel more worthwhile, notes Yasavolian.
How NOT to Negotiate Engagement Ring Prices
There are certain approaches that can backfire, leaving you at a disadvantage. Here's what to avoid when discussing price, so you can maintain a positive and productive dialogue with your jeweler.
Don't Insist on "Matching" a Competitor's Price
Jewelers often have different pricing structures based on factors like brand reputation and ring quality, so price matching might lead to a compromise in either quality or personalization, Opperman notes. "Even though the ring may look the same as one you spotted at another store, the ring may differ in quality, craftsmanship or even the gemstone's origin," she says. Instead of pushing for a price match, she recommends negotiating for added value, like warranties or upgrades, which may be more feasible for jewelers to offer without affecting their base price.
Don't Make the First Offer
Instead of jumping in with your first offer, Opperman recommends asking the seller what their best price is. "Let's say a ring is listed for $5,000 but the seller is willing to drop it all the way to $3,000—if you came in at $4,000 immediately, you might have left money on the table and missed out on a better deal," she says. "So, don't jump to a number; instead, ask them what their best price is—you might be in for a pleasant surprise!"
Avoid Making Low-Ball Offers
As tempting as it might be to shoot out an affordable number that's well below what was suggested by the retailer, this might come off as insulting. "It reflects that either you haven't done your research or are not serious about making an actual purchase," Opperman says. "Also, instead of getting you a better deal, it may close the door on any meaningful negotiation."
Find Jewelers Within Your Budget
The best place to start when shopping for an engagement ring is to find a jeweler that aligns with your budget. Look for local jewelers on The Knot Vendor Marketplace and read reviews to learn about other customers' experiences. Here's how to find shops that offer rings in your price range.
Set a Realistic Budget Upfront
Determine a range you're comfortable with, allowing for some flexibility but staying within your financial means. "A clear budget helps narrow your search and ensures a smoother process," says David Alan, owner of David Alan Fine Jewelry. "When speaking with jewelers, share this range transparently so they can guide you to options that work for you."
Ask for Referrals From Trusted Sources
Recommendations from family, friends or coworkers who have had great experiences with jewelers can be incredibly valuable. "Trusted referrals help you avoid unknown or potentially unreliable jewelers," Alan says. "Personal experiences can give you insight into pricing, quality and the overall experience."
Along with The Knot Marketplace, Alan recommends using platforms like Instagram, Google reviews and jeweler websites to find reputable shops. "Look for consistent feedback on their transparency, craftsmanship and professionalism," he says. "While online research is helpful, it should complement—not replace—referrals from trusted sources."
Prioritize Transparency in Pricing
A reliable jeweler will be upfront about their pricing and take the time to explain what makes their work worth the investment. If someone seems vague or avoids giving clear answers, it's a sign to explore other options. Transparent pricing ensures there are no surprises and helps you make informed decisions, Alan notes.
