The New Class of Unique Wedding Vendors Trending in 2023 & 2024
We'll let you in on a secret: As trends evolve, so do couples' needs. A new wave of up-and-coming creative talent has arrived in the industry. Supplementing traditional wedding vendors (like photographers, caterers and planners), these unique wedding vendors will capture content, curate your wardrobe and create an Insta-worthy bach party.
Couples want memorable wedding experiences. In addition to live music, unexpected entertainment options like tarot card readers and artists add a "wow" factor to the wedding day. "Couples are constantly looking for ways to stand out and make their wedding even more unique and memorable. Social media has undeniably played a huge role in the growing popularity of live wedding painting," says Kim-Vi Tran, a painter who captures events through her work. "I never get tired of the shock on guests' faces when they see a blank canvas turn into a realistic scene by the end of the wedding night, just hours after the moment has happened."
Wedding Content Creators
You may want to repost IG stories throughout your wedding weekend or film TikTok trends with your bridesmaids while you're getting ready, but you should ditch the phone for the important IRL moments. Enter: wedding content creators. These social media gurus will work alongside your photographer and videographer to document special moments you can't predict. "We add real value for couples by giving them incredible content quickly," says Lauren Ladouceur, who's assumed the role in the events industry. "I turn photo galleries around within 24 to 48 hours, whereas couples normally wait weeks to months for their finished photo gallery or wedding video. We accept these timelines as part of the art and the industry, but I challenge that by giving my couples instant access to content from their wedding."
With a wedding content creator, you'll have a pro working alongside your photographer and videographer to document special moments you can't predict—including those you might not even be present for. "I'm capturing authentic and candid moments that give your event life and color," Ladouceur adds. "One of my favorite things is when I deliver a full gallery after the wedding, and my couples say, 'I can't believe you captured this.'"
Wedding Wardrobe Designers
The concept of a "wedding wardrobe" is a buzzy trend. Some to-be-weds are allocating additional funds for a collection of outfits for prewedding events. "Creating a wedding wardrobe is like creating your own red-carpet looks," says Caroline Crawford Patterson, a fashion designer and influencer who helped popularize the #WeddingWardrobe hashtag online. "Everyone wants to feel like a new, glowing, elevated version of themselves during their engagement."
From bach party sets to rehearsal dinner dresses, wedding wardrobe outfits are meant to enhance the fun of getting married—and having an entire collection of outfits may give you peace of mind in the long run. "There's a feeling of anxiety that comes from thinking everything is riding on the one wedding dress you've selected," Patterson says. "But when there are other pieces you can get excited about through your wedding wardrobe, it alleviates that stress."
Bach Party Planners
A bach party is like a dry run for the wedding itself (considering the planning that comes before the revelry). "Researching great vendors, what to do and where to stay is incredibly time-consuming," says Allison Odhner, whose business Bach to Basic helps groups plan their ideal bach parties. "Collecting payments from guests and managing thousands of dollars can also be overwhelming and stressful—but that's where we come in."
Odhner and most bach party planners will book travel, accommodations and reservations for your trip. Plus, some have brand partnerships to score discounts on merch, activities and more. "If you're spending a good amount to travel to a destination, it's worth spending a bit more to ensure that your trip will be completely worthwhile and you'll leave with incredible memories," Odhner says.
We've only scratched the surface of up-and-coming wedding vendors. For more trend forecasting, planning advice, inspiration and must-know tips from celebrity pros, pick up the latest issue of The Knot Magazine, on newsstands now.