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Irma's Bridal

3.9
(80)

1990 Marlton Pike E, Cherry Hill, NJ

About This Vendor

We don‘t know Irma's Bridal‘s story by heart. Message them to get to know more about their business.

Details

Dresses
Bridesmaid Dresses, Flower Girl Dresses, Mother of the Bride Dresses, Shower & Party Dresses, Wedding Dresses
Fashion Services
Alterations, Private Appointments Available

Irma's Bridal Reviews

Share your thoughts with other couples
Reviewed On 6/14/2022 by Jacqueline N
We loved Irma's!! I gave Irma my dress vision and she immediately found the perfect dress for me, and the tailors were wonderful and customizing it exactly how I wanted! I do wish that we didn't have to pay in all cash and the alterations ended...
up being a bit more than what we were quoted, but it was still the perfect dress for me!
Reviewed On 1/05/2022 by Jennifer K
My mother went here in the winter of 2020 looking for her Mother of the Bride dress (along with a few other local shops). She found one here that she absolutely LOVED. As Irma, herself, took my mom's measurements, she informed my mom that the d...
ress did not come in her size (she needed a women's size) after she already allowed her to try one on. HOWEVER, Irma did not stop there. She continued to state, "Didn't your doctor ever tell you to lose weight? Maybe if you went on Weight Watchers for 20 weeks, you could fit in the dress." I was floored. My mom has a hernia and has had it for years--I informed Irma that her hernia will not be going away and I told Irma we would not be buying a dress at her shop. I had never thought that my mom getting fat-shamed would ever happen. DO NOT shop here. No woman deserves to be treated in this way, no matter your shape or size.
Reviewed On 12/10/2021 by Christina B
If I could give zero stars I would. In reality, there is nothing to review. I recommend every bride look somewhere else. I checked out Irma's for several reasons during the planning process. I was looking for a specific color for my bridesmai...
ds and I wanted to see if they had the designer. They did so I checked to see their selection. Irma was rude and not helpful in this first step of the process. I ended up going to Bridal Garden to get my bridesmaids' dresses because I had an amazing experience picking out my own. Now it came time for the flower girl dresses. Irma's had several flower girl dresses in larger sizes so I decided to give her a second chance and book an appointment here. Last night we went to our appointment with my mom, two flower girls, and my sisters-in-law. Besides helping us grab a few dresses in the beginning, she was invisible. She told us to go to the dressing room in the back, so we found it ourselves and started trying on dresses. She never once came back to see how we were doing or if we needed anything. With trying on the dresses, we realized the dress we wanted, called Bridal Garden to see if we could come over and order them there, it was not a problem at all. We got our stuff together and left. She was no where to be found and we don't even know if she knew we left. Save yourself a trip and just go down the street to Bridal Garden where the girls love their job and are so helpful!
Reviewed On 8/23/2021 by Amanda M
First, let me say that I went to 7 Bridal Shops before I found my dress. I am usually very picky with my clothes and I knew it would take a lot to make a decision on my wedding gown. Irma, the owner of the shop, is extremely experienced and so ...
sweet. She made me feel comfortable and beautiful in literally anything I put on, but she knew so much about dress styles and her inventory that she was able to very quickly narrow down the kind of dress and shape I was looking for. I gave her a few specifics and she gave me many options that were similar to what I was looking for. The kicker is that she never ever made me feel pressured to make a decision or a purchase. I went to her shop 3 times before I made my purchase. I had found the dress on the second trip and needed to be absolutely certain before purchasing. Each time I visited, Irma was just as sweet, helpful, and patient. She helped me pick the dress of my dreams and she also helped my mom find her dress!! My mom bought her gorgeous gown at Irma’s as well. We both had a terrific experience at Irma’s Bridal from our initial purchases through alterations. Tuxedos: Lifestyles Tuxedos (Turnersville, NJ) Lou helped us find the exact look we were going for. He got all of our guys in and out so quickly through their measurements and tuxedo pick-ups. They have all of their pieces stored on-site and also do on-site alterations. When the guys went to pick up their tuxedos, they tried every piece on and if anything needed to be altered, Lou did it on the spot. All of our groomsmen, fathers, and my husband looked absolutely terrific. Their tuxedos were fitted, great quality, and the service was great.
Reviewed On 7/25/2021 by Dana C
Irma was incredible! She truly listens to your vision and is extremely accommodating to your requests. Beautiful selection of gowns in a wide variety of styles. Highly recommend purchasing a wedding gown here!
Reviewed On 2/06/2021 by Paul W
This was the most terrible bridal experience!!!! My appointment was scheduled for 4pm two weeks ago. I was called the day of the appointment at 12pm to move my entire bridal appointment to 3pm with no notice. I told the receptionist that I wou...
ld not do that and she told me I must be there by 4pm because she needed to leave by 5pm. My bridal party arrived 15 minutes early. We walked in and no one at the desk even acknowledged our presence. We took it upon ourselves to look at dresses on our own. 20 minutes later she still never came to help us. We got a couple dresses together and right before trying them on my one bridesmaid noticed a very big blood stain on the top of the dress! We waited for the receptionist to come over so we could show her the stain but she never came over. We immediately left after this. She was very rude, unhelpful and made me very uncomfortable. I can’t believe a dress would have a blood stain on it during COVID. This was such a waste of my time and my bridesmaids time! It’s hard enough getting everyone together with everything going on in the world. It was also very depressing for being a new bride. Please save yourself the time and never go here!
Reviewed On 1/28/2021 by Shari O
Absolutely the best experience at this shop! I had searched around for this dress and found that they sold it there. I called ahead to see if they had it in stock and was thrilled to hear they did. Irma was lovely from the start. At my appointm...
ent, she had this dress and a few similar ones ready for me to try on. The dress was exactly what I was looking for, she measured, we ordered it, and it was delivered in just a few weeks! The shop was beautiful, the dress was beautiful, Irma was awesome, and the woman who did the alterations was so sweet and the alterations were done perfectly. I can't say enough about the whole experience. In these trying times where a lot has gone wrong, this went 100% right. Thank you Irma!!
Reviewed On 7/24/2020 by Jackie A
Irma is truly sensational! Her shop was the second one I visited, and although I didn't really have any idea about what kind of dress I wanted, I knew I would find the perfect one with her expert help. Irma was incredibly patient & thorough; sh...
e listened to what I liked & didn't like about each dress that I tried on, and I never felt pressured to make a decision. I loved her so much that both my mom and my now MIL bought their dresses from her too! I ordered my dress in January, and that was already cutting it close for my July wedding, but when Covid hit, I was even more worried about it not arriving in time. Irma was on top of everything, though, and all three of our dresses came in with plenty of time for alterations, and each one was beautiful & perfect! If I could give Irma more than five stars, I absolutely would! <3
Reviewed On 7/22/2020 by Joyce K
Irma's Bridal Salon is the best bridal salon in NJ. Two years ago my daughter in law got her bridal gown from Irma and I got my Mother of the Groom gown there. Irma and her staff are excellent professionals. The selection there is amazing an...
d Irma just looks at you and has suggestions that are spot on. She knows how to make you gook gorgeous. When my daughter got engaged, we knew there was no where else we would go but Irma's. She got her bridal gown there as well as all of her bridesmaid's gowns. Of course, I got my MOB dress there. We were able to have the wedding this weekend and people raved over her beautiful gown with the amazing train and veil. My gown was also stunning. Even with the pandemic, Irma couldn't have been nicer and understanding. Everything came in on time and we were able to get alterations. Irma's Bridal Salon is the place to go for any occasion. Her inventory is amazing and one of a kind.
Reviewed On 1/11/2020 by Kelsey F
I had been to 3 places before Irma's and tried on dozens of dresses still with only a vague idea of what I wanted. It only took Cathy 2 dresses to find the perfect one! They were so accommodating scheduling alterations since I am from out of st...
ate, and I got so many compliments on how classic the dress looked and how well the bustle was done. Even after the wedding, Irma's preserved my dress for me. I knew Irma took her business seriously and never worried she would let my dress be anything but perfect. I would absolutely recommend!
Reviewed On 9/30/2019 by Shelby B
When I originally went with my bridesmaids the staff seemed very nice. DO NOT LET THEM TALK YOU INTO SIZING UP YOUR DRESS. I have been told that Irma upsizes everyone so that she can make more in alterations, which makes sense because every one...
of my girls needed extensive alterations. One of them ended up with a dress 3 sizes too big. Not only that, the staff told my size 2 Maid Of Honor that she "better get walking". I am disgusted by this place and will NEVER go back. You can very easily find the same dresses elsewhere.
Reviewed On 6/24/2019 by Stephanie S
I had gone to an absurd amount of bridal salons and didn't find a single one I liked. Nothing felt like "the one," so I was getting very frustrated. When I went to Irma's, there were so many dresses but they all felt underwhelming. Then Irma to...
ld me she would pick dresses for me instead and I immediately found the one I loved. She has such a good eye! She gave me all the time I needed - I ended up being there for over two hours. I did my alterations and picked my veil from there too. The alterations were way less than I was expecting, and they turned out amazing! I had straps made for a strapless dress and took off many inches of fabric from the bottom, but the dress still turned out beautifully. I honestly couldn't have imagined getting my dress from anywhere else. Thanks, Irma!
Reviewed On 5/17/2019 by Aimee H
Irma’s bridal is amazing! I got my prom dress with irma and my best friend used irma’s for her bridal gown and our bridesmaid dresses. I couldn’t think of going anywhere else for my own wedding dress. I found a dress I loved on pinterest and...
went in to see if they had it, she didn’t but told me she would order it just for me if it’s what I really wanted. after trying on other dresses I found nothing that I was in love with, so Irma took my measurements and ordered my dress. I was instantly in love with it from the minute I tried it on! Irma went above and beyond for me, and I used her for my bridesmaid dresses as well! I was so happy with everything! I got so many complements on that dress!
Reviewed On 5/02/2019 by Bonnielyn B
If I could give 0 stars, I would. Irma completely ruined my bridal experience. I had a rough experience with her when trying on dresses but I found my dream dress there. I figured it would be okay buying from there. I was wrong. She called me ...
a few months later to say my dress was in. She hangs my dress up and stands there, waiting for me to undress. Awkward but okay... As soon as my clothes are off but before I step into the dress she said “did you gain weight?” Nope, not even 1 pound. She says “we will see....” I step into the dress and it won’t zipper. She’s behind me, pulling it closed and shaking her head, saying “oh, you gained weight!!! 10.. 20... no, 30 pounds!” I repeat that I did not gain weight & she tells me again I did. I walk out of the dressing room to show my mom, and my mom demands she measure me and the dress. Turns out the dress was 5 inches smaller than it was supposed to be and my measurements did not increase at all. She didn’t apologize. She said she’d contact the company and get it fixed and sent me on my way. As I’m walking out the door, she said “okay, be good now.. no sugar, no soda, no cookies!!!!” I called her the next day to see if the company could do a rush order. She tells me to stop worrying (My dress was expected 3 weeks before my wedding) then as she’s about to hang up, she tells me again to not eat too much and no cookies for Christmas. The dress came in much earlier than expected, thankfully, and there were no issues when I went to try it on that day. After paying, we let her know how she ruined this experience and she did apologize, however I still think this review needs to be shared. If you’re a bride who wants to be happy trying your dress on, don’t go here. Nobody ever deserves to feel the way I did leaving a dress appointment... especially not an appointment for your WEDDING
Reviewed On 11/17/2018 by Adam S
I do not even want to give one star for this review. I asked to come in to Irma’s to look at bridesmaids dress colors. When I called for an appointment she was very pushy about what date/time I even came in. When we got there she handed me a ri...
ng of colors to which I opened and pulled out the ones I liked. When she came back to see how I was doing she yelled at me for taking the colors off the ring (although there was no guidance not to) and proceeded to call me a child and that she is the mother left to clean up my mess. She took me back to see some dresses and then left to “clean up my mess” and never came back to check on us. She was extremely rude and I am so glad I will not be giving her my business. I’ve never been treated so poorly by a store owner and do not understand how she has any customers.
Reviewed On 9/01/2018 by Cheryl A
I had a wonderful experience with Irma herself. I was able to get an appointment quickly and they had a large selection. She respected what I desired in a bridal gown but also opened my eyes to other amazing styles. The only negative was it wa...
s a tad warm in the dressing room. Thank you Irma for a very positive experience!
Reviewed On 7/29/2018 by Kimberly S
Irma's was the 3rd bridal shop I went into and after having less than stellar experiences at the first two shops, I wasn't feeling all that excited. Irma greeted me and told me she would be the one helping me. She spent close to two hours with ...
me! After my experiences at the other shops which strictly adhered to the 45 minute appointments, I was blown away by Irma's customer service. The subsequent visits for alterations went great. Loved my dress! I can't say enough good things about Irma and her shop!
Reviewed On 5/31/2018 by Kelsie S
This is the only bad review I am writing from my perfect wedding. I envisioned a simple lace dress and the gowns she kept bringing me were bedazzled head to toe. I tried one on because she told me i had to not be so close minded, and I hated it...
. But I was glad to know for sure so I was still fine at that point. Then I was stuck in the dress because she kept answering the phone and was also running the store. So I was getting myself in and out of dresses. When I asked for the simple lace dresses, she kept giving me different reasons I shouldnt. Then she said they didnt have any. I brought up their website and asked for ones straight from the source. Still said they didnt have any. She was rude and really put a damper on my moment. I was obsessed with say yes to the dress so me finding my gown was supposed to be such a high. Well it was - when I went to bridal garden and they treated me like a queen and I found my perfect dress.
Reviewed On 12/13/2017 by Jessica E
Irma and her staff were absolutely phenomenal!! I knew the moment I got engaged that I wanted to buy my dress there as I have used their services in the past for previous weddings. Irma was super attentive throughout my entire first appointment...
when I bought my dress and had wonderful ideas about what styles looked good on me. I honestly couldn’t have asked for a better experience! Thank you, Irma, for finding me my dream dress!!!
Reviewed On 10/23/2017 by Jessica S
Does not even deserve one star. I never write reviews and this place was so terrible I had to share. I ordered a bridesmaids dress for my best friends wedding. I told Irma(the owner) when she measured me that I was most likely going to get preg...
nant and she recommended I order two sizes up which I agreed. She also told me the dress DOES come in maternity but since I did not know for sure if I would be pregnant that two sizes up should be good. She measured me and ordered. Got my dress yesterday and it does not zip. So I called and was not mad but asked what I should do and Irma herself told me that I measured for a size and that was the size ordered and that "I" did not order two sizes up. I am not the owner of the worker so she is right, "I" did not order the dress SHE did and she did not order two sizes up. I was fuming. THEN she went on to tell me that the dress does NOT come in maternity when she originally told me it did. Any time I tried to speak she started to scream at me. Not sure what kind of customer service that is but that is the WORST owner and business person I have ever dealt with to scream with a customer on the phone when she has now lied to be twice. I will be taking my business elsewhere and hopefully selling the dress she sold me. Did I mention the dress was defective and missing the top hooks to close the dress? Along with another bridesmaid dress missing the same exact hooks? HORRBILE HORRIBLE COMPANY AND EXPERIENCE.
Reviewed On 7/24/2017 by Brieanna I
I found my dream dress at Irma's after trying three other places with no luck. Irma has an eye for fashion, as she picked out my dress for me, after coming in for a particular dress I thought I would love, but didn't. I got my bridesmaids dre...
sses here, as well, which were absolutely beautiful. Even the alterations woman knew exactly how to make everything fit just right, and got it perfect on the first try. My only complaint is that the customer service could be better. I did not usually have the complete attention of the staff during my appointments, there were always back and forth with other customers, taking phone calls, etc. Also, Irma is a little old school with accepting payments (i.e. final payment must be in cash, need original receipt at pick up, etc.) BUT the dresses are absolutely stunning, and that is what's most important!
Reviewed On 6/20/2017 by Samantha H
When I walked into irmas I had a different idea of what I wanted. Ended up with something completely different and amazing ! She knows everyone's body type and what would work best. Iam in love with my wedding gown and cannot wait to wear it fo...
r my New Year's Eve wedding this year !
Reviewed On 6/17/2017 by Cheryl C
Irma was wonderful. The ladies helped me find a dress for my son's wedding and they were fantastic. Very friendly, personable and honest! The dress is beautiful. I would highly recommend them! Thank you!
Reviewed On 5/09/2017 by Clare B
Absolutely wonderful experience with Irma. She listened, but she really knew what was best. Best experience I had out of three salons and had very reasonable prices.
Reviewed On 2/12/2017 by Kristine O
Irma was fantastic. She listened to the things I said I wanted and pulled a few gowns and nailed it. All the dresses were beautiful, I fell in love with the first dress but she had me try on the others just in case. I never felt pressured to bu...
y immediately. Highly recommend getting Irma herself if possible.
Reviewed On 1/07/2017 by Nicole T
I was disappointed in my bridal gown shopping experience at Irma's, at least for what I was looking for. The sales associates were nice enough but I ended up being passed by multiple times in the lobby for about 15 minutes..despite having an ap...
pointment. Then they wouldn't let anyone in my group even look at the dresses on the racks. No one was going to remove the dresses from where they were hanging but they couldn't even look. Then I was disappointed because when I explained what I was looking for the sales associate didn't tell me they didn't have anything like it in the store. So instead, I wasted about 8 dresses worth of trying them on and saying what I didn't like. I appreciate them trying to make a sale but I wish they would have listened to me more. If I say I don't want lace (or satin or taffeta or whatever) then just tell me all of your options have that and I'm out of luck. I ended up purchasing my perfect wedding dress at Alfred Angelo in Cherry Hill, which I can highly recommend! Good luck!
Reviewed On 8/14/2016 by Knottie1471176057
Definitely stay away! I'm the mother of the Bride. I had found a particular dress and was driving around to different bridal salons hoping to find it in black. Arrived at Irma's and saw a different gown on a mannequin and absolutely fell in ...
love with it! Even though I didn't have an appointment, Irma let me try it on. I purchased the gown. Irma measured me and told me I would need a size 10. Flattered by her recommendaion but told her every dress I had tried on was a size 12. She mentioned that I had been dieting and she felt the 10 would be better. But...I ordered the 12 saying I felt more comfortable getting the bigger size. When I got home, my daughter said I should go by Irma's measurements and the designers measurement scale. So I called back and told Irma to order the 10. She said she thought that would be better. Two or three months later and six pounds lighter, I go to try the dress on and as Irma is zipping me up, she starts to slow up, struggling to get me zipped up. I said, does this dress not fit? Irma's response? Too late now! I respond....too late now? She said, well I wanted to order you a size 12 but you insisted on a size 10. She says, this will give you more incentive to lose more weight! Did she really just say that? Now my daughter and I start arguing with her and she says, well I don't remember, that was months ago! I took the dress home, joined the gym and even went on a diet pill to try and get the weight off! Took off another 12 lbs off to get into that dress! Here's where my next mistake came in....I wanted to have the gown altered at Irma's because my gown had a train and I was afraid if I took it somewhere else and they ruined it, I couldn't get it replaced. BIG MISTAKE! Before even knowing what needed to be done, I had to hand over $200.00 CASH. She "cut" the lace hem, no sewn hem, put a stitch in each shoulder and a stitch in the V neckline. And she added a small bustle. I had her correct the stitches on the shoulder because the way she originally stitched it and the way the lace was, it looked like my gown had a huge hole in the shoulder. The day of the wedding, I put the gown on. BEAUTIFUL! Until we go to bustle it. The little loop was BROKEN! Which meant...no bustle! Luckily, someone had a safety pin and we made our own bustle. A lot of money for shabby alterations. All in all, my experience here was terrible! I would NEVER recommend this bridal salon to anyone! My daughter purchased her wedding gown at Simplicity Bridal Boutique in Haddon Heights, NJ. She had a wonderful experience! Stay away from Irma's. Wished I'd read reviews before going here. By the way Irma....do you pay any taxes on the "CASH" you collect for final payments for gowns and alterations? I can understand no checks but why not charges? Cash is easily hidden isn't it? Especially if you only have paper records that can be altered and not tracked. Suspicious to me....
Reviewed On 2/19/2016 by Jaclyn H
I purchased my bridesmaid dresses from here, and unfortunately I can't cancel my order now. I should have known not to when I had made my appointment to bring my bridesmaids in, and not one employee helped me and my bridesmaids pull dresses, an...
d help with the fit. Nobody helped until I told them we chose the dresses and needed to be sized. I called to follow up, since nobody called me after the order was placed, to see when the dresses would be coming in to let my girls know a time frame. I called and was placed on hold (no problem), but I was put on hold for 15 mins, and than "disconnected." When I called backed, I believed her name was Whitney snapped at me saying she had customers in front of her and didn't have to answer my questions. I asked if she would please take my name and number and look this information up for me and get back to me when it was more convenient. I understand when people are busy, but I should not have had to trouble shoot this for the employee. I would not recommended this place to anyone. The service was horrible, and the employees are rude. I ordered a total of 7 bridesmaid dresses. I would say that's giving them a decent amount of business.
Reviewed On 10/27/2015 by Sharon M
My bridal party and I had a great time shopping at Irma's. The staff was friendly and knowledgeable. Irma found me the perfect Allure Couture gown for my country club wedding. We listened to the reviews and made a weekday appointment, so we wer...
e the only bridal party there.
Reviewed On 9/19/2015 by Knottie83458226
Alteration NIGHTMARE!! Go to Irma's, look, even buy, but when your dress comes in, pick it up and get it the heck out of there! Find your own seamstress. They charge you triple what seamstresses charge, and the alterations are NOT done on pr...
emises. The dress goes to seamstress' house. Do they smoke, have pets, cook with garlic? Who knows. I had to pick up dress and take it to my own seamstress. They GLUED the beads on, for $500!!
Reviewed On 8/17/2015 by cheryl d
My best friend purchased a Maggie Sottero gown there, very beautiful, but it's taken 4 fittings to get it right, because nothing was done to the dress since the last time the dress was tried on! (Pins were still in the dress😠) Irma made a comm...
ent about the 4 fittings being quite a lot, she sounded annoyed, and I agree. 4 is a LOT, but my friend is the bride, not the seamstress. Perhaps you should be annoyed with her instead!? Very disappointing customer service overall. We were going to purchase bridesmaid dresses there as well, but the best discount the owner could offer was $8 off each dress. We found them online for much less than she was charging. After the prissy attitude, I'm pretty glad we didn't give her additional business and buy the dresses there. Every time we have been there, we end up being treated like we are inconveniencing them. Kinda weird, considering that word of mouth is a great way to receive business and you walk in there excited to see your dress for your big day and walk out worrying if it'll be done in time.
Reviewed On 3/30/2015 by Nicole G
Irma, thank you! All of the ladies in the salon, thank you too! You guys were amazing! I walked into the salon having done my research for my impossible dress. Irma's being the only salon within reasonable driving distance that had this dress i...
n a sample size I would fit into. I had everyone with me to see if this one dress was the one and thank goodness it was. I was helped promptly and with courtesy. I was able to pick out all of my jewelry right there along with a discount for my travels on the veil. I also did my alterations there and their seamstress was so good, she fit the dress perfectly to me and the bustle was one of the prettiest I've seen. Every single person told me how perfect my dress was on my day, and it all started with your salon. Thank you again, the drive was worth it every time.
Reviewed On 3/20/2015 by Dana D
I absolutely love my dress, the staff and the seamstress. However, I absolutely regret giving my business to Irma, the rudest owner I have ever dealt with in the bridal industry or customer service industry as whole, for that matter. Between ...
my sister's wedding two years ago and my upcoming wedding, we bought 22 dresses (not exaggerating) from Irma's, many of those also altered at Irma's. The staff is great and our dresses were beautiful and fit wonderfully, however, by the end, I wish I would have taken the time to find them elsewhere solely so as not to have given Irma the business. Here are the reasons why: 1) She always requires you have your paper receipt on you (at all visits, no matter whether the dress has been fully paid for or not). Irma, it is 2015 - get a computer! This wouldn't be that big of a deal other than the ridicule that she lays upon you in front of the entire store if you forget it. This includes, embarrassing my sister's sister in law beyond belief for accidently throwing her receipt away and making my future mother in love drive home (in the snow!) to get the receipt to pick up her (that she had already paid for!) dress. 2) She pressures you to order a dress way too big; when you refuse, you need to sign your life away to get a smaller size which, in most cases, ends up being too big as well. (Can I mention the alterations for my dress were $400+....hmmm) 3) After the thousands you spend, she then makes you pay $30 to have your dress steamed. Not only should this be a courtesy, but when I didn't have the additional $30 at the time of my fitting, she made a point of reprimanding me and then clearly explaining to me that if I didn't pay it next time I came, she wouldn't steam the dress or even give me the dress. 4) When my sister went to try her dress on for the final time, there was a smudge on it. My sister politely pointed it out to Irma who then asked my sister, and I quote, "Did you have a little boy hug you." The dress was in Irma's possession at all times and at no point was there ever a little boy with us, around us or even in the store while my sister had that dress on. 5) The store showed my future mother in law the exact dress my mom had already ordered for my wedding. Thankfully my mother in law recognized the dress and told them no way. 6) She dictates to you when you can come in to pick your dress up - by the way, you can only do so during work hours on weekdays. Convenient. At some point during her career, it seems Irma has forgotten that she serves the customer and not the other way around. I understand running a tight ship, but on multiple occasions my sister and I, our mother's and mother's in law's and bridal party were all made to bow to Irma's strict rules and suffer her rude personality. Despite the thousands that we spent there, I would rather have spent a few hundred more to deal with another vendor. The small difference in price is not worth the aggravation of dealing with Irma, the lack of respect for customer loyalty and the general rude demeanor she displays.
Reviewed On 12/29/2014 by Lauren T
I have very mixed feelings about my experience with Irma's Bridal. The not taking appointments policy is very, very bad for a bridal shop. I came in early with my elderly grandmother and mother, and if we had of waited another hour to arrive ...
at Irma's, my grandmother would have had to stand during the entire time I tried on dresses. The store is very understaffed on the weekends and you literally have to flag down a sales person to help you. It's pretty much first-come, first-serve. The woman we worked with, Dorothy, was very patient and kind and we liked her a lot. It looks like all of the employees are scared of Irma, the owner. Irma talks down to her staff in front of the customers, which is uncomfortable and just crappy to witness. I purchased my dress which I loved from Irmas, along with my veil and a sash the on-site tailor was to sew onto my dress around the waist. While my mother lives in South Jersey, I live 3 hours away. Irma has a strict policy when fitting appointments can be scheduled. She only allows fittings on a few weeknights (think it was Mondays or Wednesdays) and Saturday mornings on very rare occasions if Irma herself can be present. Well Irma was on vacation the Saturdays I was available to travel down, so she would not budge on her policy and I had to take off two Wednesdays from my job a month out from my wedding to travel down to Irma's for my fittings. Lesson learned: BUY YOUR DRESS WHERE YOU LIVE. Three things happened during my THREE fittings. 1. I expressed to the tailor that the dress needed to be taken out, I was having trouble breathing around the rib cage. The tailor said the dress needed to look the way it did and she did not want to take it out. Of course I cried because wedding stress is real and Irma had to come over and tell the tailor to take the dress out as I was not breathing correctly. If I'm paying for the dress, the tailor should listen to what I'm asking of her. 2. The tailor did not estimate the weight of my dress accurately. The bustles she put on the dress were way too small for the weight of my dress. My mother and I spent about 25 minutes in the bathroom during my reception as the bustles kept coming undone while I was dancing. We ended up using safety pins to pin the dress up. I just couldn't be bothered with the bustles any longer. The absolute worst was #3. ALWAYS CHECK YOUR DRESS BEFORE TAKING IT HOME FROM THE TAILOR. The tailor sewed on the sash around the waist of the dress with the sash tag showing between the lace of the sash and my gown. A white tag with black lettering. We discovered this the morning of my wedding. I called Irma's, asking if someone could come by my hotel to fix the dress that morning (I was staying in the same town as Irma's location). No one called me back. I ended up using cuticle scissors to cut open my own wedding dress, removed the tag and sewed it back up. Those little "bride's survival kits" are worth it to have on hand. I was appalled that the tailor paid so little attention to her work. My dress was a lace Soterra & Midgley.
Reviewed On 11/20/2014 by Lynn
I've used Irma's Bridal for prom dresses and bridesmaid dresses through the years, so when it finally came time for my wedding, I knew I wanted to go there first. The experience I had was incredible. The staff there is so good at helping you fi...
nd "the dress" the suits your body and your personality, and you truly get one-on-one service. They have a very large selection, especially considering the size of their store. The best part is that their prices are so affordable, and for excellent quality. You can definitely find something in your price range there. And, if you get your bridesmaid dresses there as well, they will sometimes offer a discount on those. Irma's is fantastic!
Reviewed On 4/22/2014 by Jen
I was very impressed by the staff at Irma's. I went to Irma's because they carried Maggie Sottero dresses and didn't require an appointment. Irma herself laced me into the gowns I tried on and as soon as I put on my dress (the 2nd dress), Irm...
a told me it was the perfect gown for me. And she was right! I loved how they were not uptight like other bridal shops and even allowed me to Skype the dress to my sister who was deployed with the Air Force at the time. My mother-in-law was so impressed, she went and bought her gown there too.
Reviewed On 3/25/2014 by Erin C
I found my dress there. Got a great price. Was super happy. So decided to order all my bridesmaid dress there as well. However, it was super hectic to get all my bridesmaids fitted with proper attention. They don't do appointments, and sometime...
s seemed like they were all running around a little frantic. I was a little embarrassed to be honest the lack of attention we received.
Reviewed On 1/31/2014 by michelle d
I knew the dress I was looking for and Irma’s was the closest place that carried it. After trying it on, I knew I would be purchasing it. The price was extremely reasonable and the dress came into the store in a timely matter. I chose to have m...
y alterations also done at Irma’s and their seamstresses are fantastic! After one fitting, the dress fit like a glove and the bustle they created was beautiful. My grandmother also got her dress here and had a great experience with them and the alterations department. Everyone absolutely loved my dress and I would definitely recommend Irma’s.
Reviewed On 10/31/2013 by Kristen B
Irma herself is an absolutely lovely woman. The rest of the staff could use an attitude adjustment. I was snapped at on the phone and was kept waiting 20 minutes for my fitting even when I had an appointment. They have an excellent dress select...
ion and reasonable prices. I do not like that you have to pay everything in cash. Also, when I came to pick up my dress, it had not been steamed and the alterations were done very poorly. They apologized and were able to fix it by the next day. If you purchase your dress through them, I would recommend going elsewhere for alterations.
Reviewed On 8/28/2013 by Andrea I
The best thing about Irma's is that they had a huge amount of wedding dresses, more than the other places I'd visited. They had several designers I was interested in readily available. My bridal party also got their dresses here. Their prices...
were very reasonable. Their customer service is what brought their rating down. They don't take appointments for trying on dresses, but they do for alterations. While trying on dresses, the staff kept alternating and I wasn't sure who was waiting on me. When my bridal party was trying on dresses, no one helped us. The two times I went for alterations, we were left waiting a long time for the seamstress. I was not pleased with the seamstress' work and I made sure Irma was aware. The week of the wedding, Irma took it upon herself and fixed my dress to the way I wanted it. I was extremely pleased with the final product and very grateful Irma could perfect my dress.
Reviewed On 8/06/2013 by Dana M
I purchased my wedding dress from Irma's Bridal, and I was very happy with the shop. The price was great and the service was great.
Reviewed On 7/08/2013 by Diana D
they have good prices on the gowns, I received good service but I feel that the day I went to pick up my dress the ladies working made it obvious that they were annoyed that we were the last ones in the store.
Reviewed On 4/09/2013 by Alise F
I'm at a loss for words for Irma's bridal (in the best way imaginable!)! My mom and I stopped in Irma's one night, the first store we went looking for my dress at, with no intentions of trying anything on. And then we met Irma! Irma looked me u...
p and down and said "Honey, I have the dress you are going to buy, but I don't want you to be that girl that says she bought the first dress she tried on, so I will put you in two dresses first, and you will buy the third!" My mom and I laughed, thinking this lady is crazy! Well, it turns out, she's brilliant! I did buy the third dress I tried on that night, and it was NOTHING like I would have imagined myself wearing! Not only did I buy my dress there, but my mom got her MOB dress, husbands mom got her MOG dress, my bridesmaids did along with my best friends (getting married in June) mom and her bridesmaid dresses! Irmas prices are reasonable (My dress was a few $100 cheaper than other places) as were the alterations. Every step of the way, our experience at Irma's bridal was amazing!
Reviewed On 12/09/2012 by Lori
Irma really knows how to run a business. She has an exceptional eye for bridal fashion. I already knew which dress I wanted before I even walked in her store, and she was the warmest and sweetest lady out of any stores I visited in the area, w...
hich encouraged me to go through her. Although she does all her bookkeeping by hand, she is incredibly organized (the downside is the need for keeping your receipt!). When my mom was looking for a dress, we showed her a picture and she pulled out 2 extremely close dresses, one of which she decided to pick. She keeps a close eye on her seamstresses and approves all of the alterations on the bride before the final "cut" is made. Her seamstress Angela did a superb job with the alterations (only downside was my bustle did not hold during the reception, but I feel like this is a common occurrence . They allow 3 gown fittings and she was very accommodating to me as I was planning my wedding from a distance. I would recommend them to anyone!
Reviewed On 12/06/2012 by Stephanie g
We love Irma's Bridal! Everyone you work with there is fabulous. Kathy is a delight and Maria, the seamstress, is excellent! We got all of our dresses at Irma's, including my wedding gown, my mom's gown, and all of our bridesmaid's dresses. Eve...
rything came in on time and as expected. Making appointments with Maria for my fittings was easy. I only had to have 2 fittings, which was great! The bustle was perfect the night of our wedding and stayed in the entire night. We couldn't have been happier! I'd go to Irma's any day to buy another dress. The price was great too...$300 less than at another local shop.
Reviewed On 10/08/2012 by Erica L
Irma's salon is a great dress shop with a large collection of all different types of gowns. Irma is very knowledgeable on wedding dresses and is extremely helpful. Not only did she listen to my preferences, but made her own recommendations ac...
cording to my body style. I ended up buying the first dress I tried on in her store and she picked it out herself for me!
Reviewed On 10/07/2012 by Jackie O
Irma found my dress for me. I tried on 30 before I got to her shop. I explained what I was looking for, gave her the pictures of what I liked and she went and pulled the dress I wound up buying! She knows bridal gowns inside and out. Definitel...
y had some long wait times with our appointments, alterations, etc. But if you make an appointment on Sunday or go later in the evening during the week - you'll get great one on one service.
Reviewed On 10/03/2012 by Laura K
Irma really knows what she is doing! There were so many beautiful dresses in her shop, I didn't know where to start. Irma did a great job of listening to what I wanted in my dress, and then pulling choices that mirrored that style (and a few th...
at didn't because everyone knows you always have to try something outside the box just in case!) I found the dress of my dreams, and once I did Irma's staff did a fabulous job altering it to fit like a glove (ALWAYS make sure the shop you go to can do alterations well, like at Irmas!) Everyone loved my dress as much as me, and I couldn't have been happier with it. I live an hour from Irma but I still went because I heard how good she was, and I am SO glad I did. I highly recommend Irma's Bridal!
Reviewed On 8/28/2012 by Stephanie B
I worked with Irma from my first appointment. She is the owner and def knows her dresses! She talked me out of changing my dress from the corset it came with to a zipper, because she pointed out how much the rest of the dress would change if i ...
did it. She said she would absolutely do it if I wanted, and it would have been expensive, but she recommended not doing it. She was really great to work with and the seamstresses there are spectacular as well. However, she doesn't have a lot of people working for her. I waited over an hour before I even got into the fitting room for my first fitting. And when I first went to the shop just to look, they limited me to only 5 dresses I could try on because they didn't have enough people working. While you might find your dress here, you will wait a while for it. Also, I paid $150 extra to get my gown in a special length and it came in crooked. She told me she wouldn't charge me to fix it, but still charged me $200 that included the bustle and sewing in cups, which I don't think should have been anywhere near $200. So I felt she still charged me to fix it even though she said she didn't.
Reviewed On 8/23/2012 by Allison R
have looked for Casablanca designs at many vendors, and Irma's had the best price. I brought my parents with me. We had to sign in when we first got there so we had to wait to be seen. then we had Irma working with us and since she owns the sto...
re she had to leave us at times and see to other things and people. Irma read me pretty well since she pulled dresses I never thought of trying on and it turned out that one was my "one". then when I had to pick it up on the last day I had to wait for 20 minutes just to get it.
Reviewed On 8/14/2012 by Brittany C
My dress was absolutely perfect for me. I could not have found a better fit! Thank you Irma's for making me look stunning on my wedding day!
Reviewed On 7/12/2012 by Karen V
Irma's had my perfect dress, and were patient when I was indecisive in deciding which one was the perfect one! The service was great, the alterations made were perfect and my dress fit me like a glove. Would definitely use again!
Reviewed On 6/05/2012 by Lisa C
Irma and her staff are amazing! They are honest and took great care to alter my dress, my bridesmaids, and my mother's dress. They have a great selection and so great work!
Reviewed On 5/23/2012 by Megan P
When you go find a dress, look for Irma. She is experienced and talented. I recommend making an appointment because they can get busy. Works with any budget.
Reviewed On 5/02/2012 by Cristina T
I loved everything about my experience at Irma's. They have such a Huge selection of beautiful gowns at the best price around. Irma went above and beyond to make me look beautiful on my wedding day. The other staff members and seamstresses are ...
wonderful as well. Thank you Irma!
Reviewed On 4/18/2012 by jenna d
I had a great experience at Irma's Bridal. They had a great selection of dresses that fit my style. I was able to look through dresses on my own without being bothered. The ladies that worked there were very helpful. My dress was Maggie Sot...
tero.
Reviewed On 4/11/2012 by Nancy K
Irma's seems to pull the same 5 dresses for everyone, unless you get in there and pull it yourself! The prices are great but the services lacks a bit, the always seem under staffed.
Reviewed On 3/30/2012 by Meg S
Irma knows her stuff and is very helpful if you have any questions or concerns. Even if you have an appointment, be prepared to wait
Reviewed On 3/06/2012 by Julianna C
Your first outing searching for wedding dresses should be special right? Well do not try to go to Irma's if you are searching for that nice experience. She shoved me in 5 dresses, was rude to my family and told me I couldn't try any more on t...
hat day because she had other appointments (she only booked an hour per appointment). She also told me to be on time and she herself was late arriving. She told me that if I wanted to try on more dresses I would have to come back. Again, if you are looking for someone to take their time and for you to really enjoy your wedding dress shopping experience, don't go here.
Reviewed On 1/18/2012 by Kimberly K
Irma personally picked my dress to fit my body type.
Reviewed On 12/07/2011 by Lindsay K
Irma was wonderful to work with! After being at Irma's shop on 3 or 4 separate occasions, I still had not found a wedding dress. Irma had told me that if I found a dress at another shop in a line she carried, she would gladly order the dress ...
for me. After trying on close to 50 dresses (ugh) at 7 different dress shops, I finally found one. I went back to Irma and ordered my dress from her. She and her staff were helpful and professional throughout my entire experience. Not only did I get my dress from Irma, but so did my mother and my mother-in-law. I would highly recommend Irma's bridal!
Reviewed On 10/18/2011 by Laura T
I found little reviews on South NJ dress shops, but I went with Irma because she had Maggie Sottero dresses. So glad I did.
Reviewed On 10/15/2011 by Lauren F
The dress was absolutely beautiful! Alterations were perfect. At times, the wait was a little long despite having an apt. but they were very busy which is a good sign.
Reviewed On 8/17/2011 by Julie M
The staff in the shop are nice and my dress was beautiful. They have an excellent selection. But it is always busy here. Count on waiting a while unless you go offpeak. I paid $340 for alterations and the bustle only lasted for the first ha...
lf hour of the reception. I had to carry my train over my shoulder and hand for the rest of the day and it looked like hell. The top didn't fit right so I had to get enhancers to put in the bust portion or else everyone would have been able to see down my dress. Prices of the dresses are fine. Also they will only let you try on so many dresses or else you have to pay.
Reviewed On 7/22/2011 by Shera G
Irma's has a great selection of dresses although the store is a bit crowded and it is difficult to look at dresses without help from a consultant. I tried on several dresses at Irmas but found a different dress at another store. I went back to...
Irma and showed her the dress that I found and she was able to order it for me at a much better price. She has been in the industry for many years and is able to pull strings with dress makers because she has known them for so long.
Reviewed On 6/21/2011 by Erin S
I'm so happy that I found my dress at Irma's!
Reviewed On 5/22/2011 by Amanda H
I bought a Casablanca Dress from Irmas and it was gorgeous!!! I had found that same dress elsewhere and it cost $400 more!!! The only problem I had was that they took in the dress too much and then told me to loose 5 lbs in a week so I could f...
it into it! Long story short, they did what I wanted and let the dress out a little. Funny thing is, I must've lost weight before the wedding b/c it was a little loose.
Reviewed On 5/11/2011 by Sabina B
I worked directly with Irma to select my perfect wedding gown. Irma took the time to get to know me, my style and the type of wedding I had envisioned. She helped me select the perfect wedding gown that made me look like a princess and left not...
a dry eye in the church on my wedding day - all while keeping me within my price range. Angela did all of my alterations and even made me a bolero jacket to go with my gown from additional material I purchased. Everything came out even better than expected! All of my visits were wonderful and I would recommend Irma's Bridal to anyone getting married. They have a HUGE selection of gowns and Irma is a fashion icon who has been in the business for a very long time. You can say "Yes to the dress" right in Cherry Hill!!
Reviewed On 10/19/2010 by Tina M
Irma's Bridal had everything I was looking for and I found my DREAM dress and my girls' dresses! I was in love with them and Irma's was always willing to make sure anything got done that I asked. I was only disappointed with the alterations, ...
I had to argue with the seamstress because she was not initially listening to what I wanted and they were extremely expensive compared to other local knottie brides I would find out how much they spent. So I would recommend going somewhere else for alterations.
Reviewed On 10/08/2010 by adrienne t
My gown was gorgeous and exactly what i could have ever imagined. i went to one store before i walked into irmas, but the minute i walked in there i knew that is where i was going to find my wedding gown. all the staff was nice and knew what th...
ey were doing.
Reviewed On 9/06/2010 by Christine M
From the time I walked into the shop, I was treated the best. Whitney in the store actually helped me pick the dress that I wore on my wedding day because she got to know me and what I liked and what I didn't like. No matter what issues I bro...
ught to them, they were able to help me fix them in no time. Excellent job...I would definitely recommend them for your wedding dress!
Reviewed On 6/28/2010 by Mary P
I went to Irma's after searching for my wedding gown at many other local Bridal Shops. No one gave me the attention like they did at Irma's. I explained to them what I was looking for and they found the perfect dress for me. My bridesmaids got ...
their dresses their too and they gave us a great deal. The gowns were reasonably prices as well. I would definitely recommend Irma's to any bride.
Reviewed On 5/10/2010 by Shawn M
The owner was friendly and courteous. Very helpful and knowledgable in gowns. Gave good advice. Was caring to each individual bride that came in her shop.
Reviewed On 5/10/2010 by Melissa M
They have many different styles and brands to choose from for a great price
Reviewed On 5/10/2010 by Christine C
Irma knew the exact dress that would look best on me. I had been to numerous salons, but she was able to put the right gown on me.;I found that I had to wait every time I had a fitting because they were running late. I was told it was beca...
use it was prom season, which was very disappointing. Planning the wedding is stressful enough wihtout having to wait when you already have an appointment.
Reviewed On 5/10/2010 by Colleen R
Irma! She is absolutely awesome! She knew exactly what dresses would look great on me, and I chose one of the first 5 she gave me. The women who do alterations are unbelieveable, especially the lady who does the brides and mother of the brid...
es. My dress fit me perfectly! Everyone looked beautiful!
Reviewed On 5/10/2010 by cristine s
They worked with me on the price, and the alterations were done wonderfully. Very personal service;Make an appointment- the place gets packed and it can take awhile to get a room to try stuff on
Reviewed On 5/10/2010 by Alyssa M
The attention I received from irma herself and her staff, they knew the look that would suit me and showed me everything they had available to make me look my very best... Alterations were not an issue, Inever had to wait to see the dresses or ...
for an appointment - they were courteous and timely as well as open 7 days a week for your convience. Highly reccomended.
Reviewed On 5/10/2010 by Sabrina C
they looked at my body and asked a couple of questions and picked me out the perfect dress for me. they allowed me to choose dresses i liked and guided me to the dress that looked the best on me.
Reviewed On 9/08/2007 by Lindsay G

Contact Info for Irma's Bridal

1990 Marlton Pike E, Cherry Hill, NJ
(856) 424-1710
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