Are You Spending Too Much on This Wedding Extra? Here's the Average Cost of Wedding Favors

Let's be real—wedding budgets can get tight. Between the venue, attire, food and everything in between, it's no surprise that one of the first things to get the axe is wedding favors. While the average cost of wedding favors depends on where you're getting married and what you're giving, many couples wonder, "Are they really worth it?"

Before you write them off completely, hear us out: Wedding favors can be a sweet and meaningful way to thank your guests for showing up and celebrating your love story. The right guest gift can add personality, intention and a memorable touch to your nupitals.

Feeling persuaded to do a bit more research on favors for your big day? We're breaking down how much wedding favors actually cost—and how they can fit into the big picture without blowing your budget.

In this article:

• The Average Cost of Wedding Favors
• How Much Should You Spend on Wedding Favors?
• How to Save Money on Wedding Favors

The Average Cost of Wedding Favors

Based on The Knot 2025 Real Weddings Study* which surveyed nearly 17,000 couples who got married in 2024, the average cost of wedding favors and gifts is $460. Keep in mind that this number includes presents for the wedding party as well.

If that number seems a little high (or low) to you, keep in mind that the average price of wedding favors fluctuates depending on where you're getting married. Couples in the Northeast and Mid-Atlantic regions of the US tend to spend the most on wedding favors and gifts, with averages of $473 and $591, respectively. Midwestern couples, on the other hand, keep it a bit lower, spending an average of $409. Costs in the South and West are all fairly similar, ranging from $415 to $419. And for those jet-setting couples having a destination wedding? The average spend on favors and gifts jumps to $702.

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The size of the wedding also played a role in how much was spent on wedding favors and gifts. As you might expect, couples with larger guest lists spent more. Our study found that couples with 50 or fewer guests spent an average of $301, while those with more than 100 guests spent an average of $529.

All this goes to show that there are many variables that impact the cost of guest gifts. The amount you'll spend will depend on several factors, including where you're getting married, how many guests you'll have and what favors you choose.

How Much Should You Spend on Wedding Favors?

The amount you and your fiancé spend on wedding favors is entirely up to you. As we've shown, many factors impact the average price for wedding favors, so don't feel pressured to spend a certain amount. But, how do you determine what feels right for you?

First, consider your wedding budget and where favors fall on your priority list. They're certainly a fun way to thank guests, but they're not expected. If you're planning with a guest-centered mindset, it's worth considering allocating your budget toward immersive experiences at the wedding itself, rather than traditional take-home gifts.

You'll also want to consider the size of your guest list. If you're hosting an intimate destination wedding, for example, you might be more willing to splurge on each guest—especially since they're likely investing more to be there. On the flip side, a larger guest count can quickly drive up the total cost, so it may make sense to scale back on the per-person spend.

Once you've settled on a total budget and have a rough average cost of wedding favors per guest, it's time to start shopping. Keep in mind that extras like personalization and gift wrapping can add up. We don't recommend shopping at the top of your budget without factoring in those potential costs.

How to Save Money on Wedding Favors

If you've decided you just have to have wedding favors but you have a tight budget, don't worry. There are many affordable wedding favors that are cute and unique—and some are even under $1 each. (Bargain!)

Shop in Bulk

Lower the average cost of wedding favors per person by buying in bulk. Look for retailers offering quantity discounts or wedding-specific packages, which you can often find through wholesale suppliers. If you're shopping locally, such as sourcing edible favors, reach out to vendors directly. Many vendors are willing to negotiate better pricing for larger orders. Additionally, plan to order well in advance to secure availability and possibly benefit from early-bird discounts. Also, be sure to check shipping fees, as bulk orders can sometimes come with extra costs.

Dare to DIY

DIY wedding favors can be a fun, personalized way to save money and add a heartfelt touch that your guests will love. Just be sure you have the time and crafting skills to pull it off without extra stress. (Pro tip: Get your bridal party or close friends involved for a favor-making night—pizza and wine highly encouraged!)

Choose Dual-Purpose Favors

Double up on functionality by choosing favors that also serve a purpose at your wedding. For example, luggage tags can act as escort cards and personalized glassware can be used for serving cocktails. This approach can cut down on extra expenses and add a cohesive, thoughtful element to your overall wedding aesthetic.

*The Knot Real Weddings Study captured responses from 16,956 US couples married between January 1 and December 31, 2024; respondents were recruited via email invitation from The Knot and/or WeddingWire membership. Respondents represent couples from all over the country with various ethnicities, income levels, race, age, sexual orientation and gender identity. To provide the most comprehensive view of 2024 trends, this report also includes wedding statistics from ad hoc studies conducted throughout the year. In a typical year, The Knot Worldwide conducts research with more than 300,000 couples, guests and wedding professionals globally.