White Versus Ivory: What’s the Difference?

Wondering whether to go with pure white or soft ivory? Here’s what you need to know to pick between the two most common wedding dress hues.
by Jessica Zaleski
Ivory wedding dress with floral belt
Emily Steffen

White:

Why You’ll Love It: A true white dress conveys a sense of innocence and freshness. Mark Ingram, founder of Mark Ingram Atelier, says, "It has an almost youthful quality and feel to it. I see white gowns as very specific for a winter-wonderland wedding or a summer wedding held at a beach destination."
Who Looks Good in It: Terry Hall, fashion director at Kleinfeld Bridal, recommends white for brides with natural golden or darker skin tones. If you’re fair or have yellow undertones in your skin, the bright color of true white can wash you out.

Ivory:

Why You’ll Love It: Ivory can come off as more formal than white, since it’s a richer, creamier shade. Ingram says he sees gowns in "ivory shades having a more luxurious and more sumptuous feel."
Who Looks Good in It: Another reason to love ivory is that the hue flatters everyone. According to Hall, "Ivory is a bit easier to wear for most skin tones and offers a richness and warmness that white cannot."

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