See Nouvelle Amsale Wedding Dresses From Bridal Fashion Week

Here’s the designer's latest collection revealed at Bridal Fashion Week in New York City.
by Zaynab Issa
amsale nouvelle dress sweetheart neckline off the shoulder sleeves spaghetti strap
Getty for Amsale

The modern wedding dress is almost impossible to define. Described by many different characteristics, it’s a truly subjective concept, but one thing is for certain: Most people consider wedding dress designer Amsale Aberra to be its inventor. A simple, unadorned white dress may be considered more traditional these days, but the ‘90’s saw an unexpected shift in bridal fashion from over-the-top details to a more streamlined look, spearheaded by what was described as Amsale’s “wildy modern design” by a New York Times writer in 1997.

Nouvelle Amsale’s Fall 2020 Wedding Dresses

one shoulder gown nouvelle amsale
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The Brandon: A faille one-shoulder, modified, A-line gown.

nouvelle amsale sleeve gown sheer lace
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The Emily: A soft tulle ballgown with primrose Chantilly lace, featuring long sleeves and hand-appliqued corded lace on the bodice.

nouvelle amsale corset bodice princess gown
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The Ferren: A tulle ballgown with a faille boned bodice, sheer organza back and a rose lace border.

nouvelle amsale structured column chantilly lace gown
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The Jean: A fit-and-flare gown comprised of double-layered Chantilly lace. Back is comprised of sheer lace.

nouvelle amsale strapless gown
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The Kirsten: A strapless, A-line ballgown featuring a sweetheart neckline and an oversized bow against an extended train.

nouvelle amsale sheer dress
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The Luisa: A soft tulle ballgown with a draped notched bodice. Piece features an ivy lace trim that cascades asymmetrically around the skirt.

satin dress sleeveless nouvelle amsale with pockets
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The Maggie: A satin, high-neck, A-line ballgown featuring criss-cross back straps and covered buttons.

nouvelle amsale fit flare gown strapless
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The Marjorie: A fit-and-flare gown featuring a strapless, asymmetrical, draped, sweetheart bodice.

nouvelle amsale off the shoulder gown
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The Shiri: Stretch crepe, off-the-shoulder, fit-and-flare gown with criss-cross straps.

dramatic off the shoulder gown nouvelle amsale
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The Val: Off-the-shoulder, fit-and-flare gown with a plunging V-neck and a jeweled belt. Covered buttons to train.

Nouvelle Amsale Signature Style

Timeless and contemporary, an Amsale wedding gown is the perfect choice for the chic, modern day bride. Understated elegance, an unwavering attention to detail and intentional drama (appearing in various forms) define Amsale’s signature styles. Aberra’s design process began with determining the silhouette of the dress, noting that this allows for an intentional focus to come to light and prevents the need for extra bells and whistles. 

“I believe that true style knows no place or time—more than an aesthetic, style is a way of living.” Aberra said on Amsale.com 

A Brief History of Wedding Dress Designer Amsale 

Amsale Aberra was born and raised in Ethiopia's capital city of Addis Ababa. She attended Green Mountain College in Vermont, where she pursued a degree in commercial art. Political turmoil in her home country prevented her from returning home and Aberra remained in the United States.  

Aberra was a bride herself in the ‘80s and, on her own quest for the perfect white dress, found herself disappointed by the lack of variety in the market. The seemingly only option out there? Overly-embellished pieces that felt drastically different than her vision for sleek simplicity. And so, in a state of pure bridal determination, she decided to design her own effortless wedding gown with sheer full sleeves, a sleek silhouette and tasteful lace appliqués. Her turn as a designer wasn’t a first for Aberra, though—in fact, she paid her way through college by designing, sewing, and selling clothing in the early ‘80s. What started as a means to financial freedom (and the dress of her dreams) eventually became her calling. Years later, Aberra enrolled in New York’s Fashion Institute of Technology and began working toward an Associate’s Degree in Fashion Design. Following graduation, Aberra worked under designer Harve Benard before opening up her own custom boutique inside her New York City apartment. In 1997, Amsale became one of the few bridal designers to open a Flagship store on Madison Avenue. 

In April of 2018, Amsale Aberra died of uterine cancer at the age of 64. Following her passing, her successor Margo Lafontaine, previously the studio director at Vera Wang, rose up to lead creative at the Amsale labels. 

Other Amsale Labels and Nouvelle Amsale Collection History 

In an effort to provide timeless elegance to all wedding party members, Aberra launched several labels until the Amsale name, including Amsale Blue Label, Amsale Bridesmaids, The Little White Dress and, perhaps most notably, Nouvelle Amsale, which provides brides with the same luxe look they’ve come to expect from an Amsale dress at a lower price point. Amsale also acquired the Kenneth Pool label as a space to design more elaborate luxury formal wear (think: big ball gowns and intricate beadwork) and later acquired Christos, a 30-year-old label focused on effortless, romantic gowns (think: french lace and silk organza). 

The Nouvelle Amsale Fall 2020 collection stayed true to the brand’s aesthetic with full skirt, lace details and tailored silhouettes.

Famous Amsale Brides

You’ve likely seen an Amsale wedding dress at some point in time. Amsale gowns have appeared on A-List celebrities like Halle Berry, Ariana Grande, Julia Roberts, Salma Hayek, and Heidi Klum to name just a few. Aside from red carpet mavens, Amsale’s designs can frequently be spotted in a variety of different films and television shows like ABC’s Grey’s Anatomy, and films like 27 Dresses, The Hangover, and When in Rome

Fun Facts about Nouvelle Amsale

Amsale Aberra started off presenting at New York Bridal Fashion Week from her apartment, turning her living room into a runway.


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