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Brideside Closes Its Doors—Here's What to Do If You're Affected

Popular bridesmaid dress retailer Brideside announced it's shutting down.
Brideside closes
Courtesy of Brideside
shelley brown - the knot
by Shelley Brown
shelley brown - the knot
Shelley Brown
Senior Fashion & Beauty Editor
  • Shelley writes and edits articles for The Knot Worldwide, with a speciality in fashion, beauty, jewelry and accessories
  • Shelley writes and edits articles for The Knot magazine, as well as styles the magazine’s fashion and cover shoots
  • Prior to The Knot Worldwide, Shelley was a freelance Digital Editor at Conde Nast’s Lucky Magazine and freelanced for FLAUNT Magazine, Los Angeles Magazine, Backstage.com and Paste.com
Updated Dec 01, 2020

On Monday, November 16, popular wedding dress and bridesmaid dress retailer Brideside abruptly announced it is closing its nine stores and website and is no longer processing orders or responding to inquiries—effective immediately. This is sad news for couples counting on Brideside for wedding dresses and bridesmaid dresses. Read on for the official statement from Brideside—and get details on what steps to take if you have an outstanding order, as well as where to shop now. 

About Brideside 

Founded by friends Sonali Lamba and Nicole Staple, Brideside sought to create a boutique experience for brides and bridal parties with highly personalized customer service. Most notably, the retailer offered a complimentary concierge program as well as at-home try ons. Headquartered in Chicago, Brideside expanded to include showrooms in New York, Boston and Charlotte. The official statement from Brideside Co-Founder and CEO Nicole Staple is below: 

It is with great sadness that we must inform you that Brideside has shut its doors. For eight years our goal has been to support women during life's most meaningful moments. Our team worked tirelessly throughout COVID to support impacted brides and bridesmaids. But with two-thirds of weddings cancelled in 2020 and an uncertain year ahead, our chapter has come to an end.

For our employees Brideside was always more than a bridal company. For the more than 220 people who worked to build it, Brideside represented a powerful idea: That women could bring amazing technology to a male-dominated industry. That everyone deserves an opportunity to feel and be treated beautifully. 

In 8 years, we dressed more than 80,000 people. Our employees, lovingly called #bridesiders, were dedicated to their customers and to one another. They worked hard to re-imagined the workplace for women with flexible work schedules, supportive maternity policies, and a culture of belonging. They worked hard to design dresses that were inclusively sized and fairly priced, and to create a community where you didn't need to act, look, or dress a certain way to fit in. They showed up for you every day and in doing so shared our most important core value with you: come as you are, all are welcome here.  

We're honored that you came on this journey with us. If you have questions about past or upcoming order, we have included a detailed list of all designer contacts below as we are no longer able to field inquiries. 

Be well,
Nicole Staple
Co-Founder & CEO

What To Do If You're Affected 

If you recently placed an order on Brideside or were planning to in the near future, don't stress. Here's how to follow up on an outstanding order—plus where to shop for wedding dresses and bridesmaid dresses now. 

Reach Out to Designers Directly 

While Brideside is no longer processing orders or accepting inquiries about outstanding orders, you aren't out of options. To check on the status of your order, reach out to the designer of your wedding dress or bridesmaid dresses directly. When you reach out, be sure to have your order number and receipt handy, as well as any other pertinent details (the delivery address, quantity and description of the products ordered) to streamline the process as much as possible. The direct contact information of designers provided by Brideside can be found below. 

After Six
Lori Lakovic
[email protected]
646.638.9617
 
Alfred Sung
Lori Lakovic
[email protected]
646.638.9617
 
Allure Bridals/Couture
Cheryl Rivers
[email protected]
901.384.2808
 
Amsale
Amsale Stylist Team
[email protected]
212.971.3167
 
Aura
Cheryl Rivers
[email protected]
901.384.2808
 
Beccar
Marianne Rodriguez
[email protected]
 
Brideside
Helen Fung
[email protected]
 
Dessy
Lori Lakovic
[email protected]
646.638.9617
 
Ellera
Cheryl Rivers
[email protected]
901.384.2808
 
Jenny Yoo
[email protected]
 
Madison James Bridals
Cheryl Rivers
[email protected]
901.384.2808
 
Peter Trends
Dominique Debroux
[email protected]
 
Social Bridesmaids
Lori Lakovic
[email protected]
646.638.9617
 
Sorella Vita
Customer Service at [email protected]

Untamed Petals
Marianne Rodriguez
[email protected]
 
Watters
Maria Prince at [email protected]

Check In With Local Retailers

If you were planning to place an order with Brideside in the coming days or your current order cannot be fulfilled, start looking for other options immediately. Check out bridal salons and shops in your area. To find salons near you, search by your city and state here. See if you can buy anything off the rack or get rush alterations done.

Browse Online Stores 

If you're shopping for a replacement wedding dress or bridesmaid dresses online, here's an updated list of sites with on-trend selections. Look into rush shipping options if your wedding is taking place within the next couple of months.

Talk to The Knot 

As your go-to wedding resource, The Knot is always here to answer your planning-related questions, and that includes ones about your attire. Reach out to our customer service team at The Knot for additional help. Email [email protected] or leave a message at (877) 843-5668, Monday through Friday, 8 a.m. to 4 p.m., EST.

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