Everything You Need to Know About Attending Bridal Shows

Get the lowdown on what to expect
Wedding dresses hanging on rack
Photo: Pitchaya_T | Shutterstock.com
Sarah Title - Bridal Fashion & Shopping Expert.
by
Sarah Title
Sarah Title - Bridal Fashion & Shopping Expert.
Sarah Title
Bridal Fashion & Shopping Expert
  • Sarah writes a variety of content for The Knot and WeddingWire, including bridal fashion advice and product recommendations.
  • Sarah’s work has also been featured in Brides, Nicki Swift, Betches and Style Me Pretty.
  • Sarah lives in Alexandria, VA with her (new) husband and golden retriever named Brady.
Updated Oct 15, 2024

Planning a wedding can be overwhelming, to say the least. There are so many moving pieces from figuring out how to plan a wedding, nailing down your wedding budget and picking vendors. Aside from The Knot Vendor Marketplace, another way to help get organized is by attending local bridal shows. You can meet local vendors and get a sense of their style and if they'd be a good fit for your wedding day. You'll also get an idea of how much vendors cost and learn a few ways to save on your wedding thanks to the bridal show discounts. We tapped a few experts to get you prepared to attend a bridal show.

In this article:

What Is a Bridal Show?

If you're wondering what a bridal show is, you've come to the right place. Wedding expos and bridal shows are places where local wedding vendors highlight their companies and services. They're typically organized by a national company or by local vendors and organizations themselves. Vendors may bring examples of their work like floral arrangements, cakes, invitations and images of previous weddings they've done so potential clients can get a feel for what they can expect. A band or DJ may play music or a bridal store may put on a small fashion show or bring mannequins to feature the dresses they carry in their store.

What Happens at Bridal Shows: Tips for What to Expect

"At a bridal show, you can expect to meet numerous vendors in one location, gather brochures and pricing information, see live demonstrations and sample products like cakes and catering," explains photographer Jennifer Cortiella of Cortiella Photography based in Miami. "You may also get to see fashion shows featuring wedding gowns and bridesmaids' dresses. Most importantly, it's an opportunity to ask questions and build personal connections with vendors, which is crucial for a smooth wedding day." Below are a few tips for what to expect at wedding expos and how to prepare.

Make a List

"It's helpful to make a list of what you still need for your wedding—such as photographers, florists or caterers. Bring your calendar, as some vendors offer deals for bookings made on the spot," Cortiella recommends. These deals often help couples save on their wedding costs.

Bring Someone With You and Arrive Early

"Consider bringing a friend, fiancé, or family member to help gather information," Cortiella advises. It's also important to get there early. You don't want to rush through the vendors, so give yourself plenty of time.

Bring Pre-Printed Labels and Take Notes

"Bring pre-printed labels with your name, email address, phone number and wedding date to easily enter raffles and sign up for vendor giveaways or mailing lists," Cortiella says. "Take photos of booths you like to reference later and bring a notebook to jot down your thoughts."

Dress Appropriately

"Wear something casual but stylish, as you'll likely be walking and standing a lot," Cortiella says. "Comfortable shoes are a must. It's also a good idea to bring a crossbody bag or small backpack to keep your hands free for brochures and samples."

How to Find Bridal Shows Near You

Find a bridal show near you by Googling "bridal shows in my area" or by following local vendors on social media. If they're attending a local bridal show, they'll likely post about it. Bridal magazines and blogs will also share information about upcoming wedding conventions. You can also ask your wedding planner (if you have one already) or engaged and married friends if they know of any in the area. The Knot Marketplace is also a way to quickly find vendors you may be interested in. Go to their website to see if they plan to attend any bridal shows in your area.

Can You Save Money on Your Wedding by Attending Bridal Shows?

Attending bridal shows is a great way to save money. "Many vendors offer special discounts or packages exclusively at bridal shows," Cortiella reveals. "You can often find deals on photography, floral arrangements, venue bookings and more. Additionally, there are usually giveaways and raffles, where you can win free wedding items." Learn more about wedding budget costs by using The Knot Budget Tool.

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