Should You Buy Your Engagement Ring Online?

Considering shopping online for your engagement ring? Read this first.
by Maggie Seaver

We all know online shopping is a godsend—the latest best sellers and three pairs of shoes without leaving the couch? Yes, please. But when it comes to buying an engagement ring, the rules of shopping get a bit more particular than simply scrolling, zooming and adding to your cart. Since an engagement ring is a sentimental piece and often a sizable monetary purchase, you need to make sure you're getting exactly what you pay for. Here are some of our thoughts about shopping online for an engagement ring.


Do your research.

If you're set on getting a ring online, the most important thing to do is exercise caution while searching. Honestly, if a site's deals look too good to be true, they probably are. Make sure you're working with a reputable jeweler. Ask friends and family for recommendations and don't forget to browse The Knot engagement ring gallery. Some of our favorites include e-commerce jewelers like Blue Nile and James Allen, which offer a beautiful array of loose stones and customizable styles. They'll let you magnify every metal and gem option for an accurate closer look, which is super important when choosing the right rock. And definitely find out what the return policy is, wherever you decide to shop.


Seeing really is believing.

If you're in doubt about buying online, we suggest you visit a jeweler in person. There's something about spending time with a professional who can walk you through your options and help you choose exactly the right ring, and being able to touch and feel the pieces you're considering, that really can't be replaced. For the best of both worlds, go online for endless ring inspo—there's no harm in cyber window shopping to see what's out there and learn what you love (or don't)—then head to the jeweler for a hands-on shopping experience when you're ready to pick the one.

Read our Rules of Engagement Rings for a full rundown of what to consider before engagement ring shopping.

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