The Most Popular Engagement Ring Styles Right Now

The data doesn't lie. Where does your bling land?
The Most Popular Engagement Rings According to Our Data
Photo: New Africa / Shutterstock
Naomi Rougeau
by
Naomi Rougeau
Naomi Rougeau
Naomi Rougeau
Senior Fashion and Beauty Editor
  • Naomi writes and edits articles for The Knot Worldwide, specializing in fashion, jewelry, and beauty.
  • She brings over a decade of experience as a writer, editor, and creative consultant.
  • Prior to The Knot Worldwide, Naomi was the senior fashion features editor at ELLE Magazine, where she also oversaw the publication's living and travel sections.
Updated Jan 03, 2024

Any to-be-wed who has fallen down a Pinterest rabbit hole knows that the prevailing wedding "vibes" can turn, seemingly, on a dime. As for the most popular engagement rings? One would like to think they have a bit more staying power. Each year, The Knot canvases the nation for our Jewelry and Engagement Study, the findings of which reveal as much about aesthetics as they do the state of the economy.

From stone shapes to settings and everything in between, clear trends emerge and occasionally threaten to unseat a classic or two (fear not, that diamond solitaire you're eyeing has already proven itself timeless). If you're just embarking on your search for the perfect engagement ring (or even looking to make a change), we hope our breakdown of the most popular engagement ring elements will provide you with a bit of clarity while you peruse this oh-so-saturated market.

In this article:

Thanks in large part to the influence of celebrity rings, we've witnessed a rise in the popularity of styles such as the Toi et Moi (we see you, Megan Fox) and more obscure settings such as the Gypsy, spurred by such directional designers as Brent Neale. These days, there is truly a ring to suit every aesthetic without having to go the custom route. That said, some things rarely change, like the most favored ring shape.

When the results of The Knot's 2023 Jewelry and Engagement Study were revealed, the round-cut center stone engagement ring once again emerged as the crowd favorite, though it should be noted that status came with a sharp decline to 34% (an 18% drop from its 2017 high). Not only is this claim to the top spot data-driven, it's supported by industry experts, too.

"The round-cut diamond is consistently the most popular engagement ring shape," says Shannon Delany-Ron, CMO for online ring retailer James Allen, noting that its appearance is timeless, versatile, and provides plenty of sparkle. "A round-cut is cone-shaped to maximize light return through the top of the diamond and looks stunning in every type of setting." You can't beat a classic (yet).

Trend Alert: Oval Stones

Hot on the heels of our #1 stone shape is oval-cut stones, having grown 2% to 23%. To what do we owe this rise in status? Unsurprisingly, celebrity wearers have had an impact. While Blake Lively was one of the first A-listers to sport an oval engagement ring in 2012, other stars like Hailey Bieber, Ariana Grande, and Kourtney Kardashian have recently accelerated the trend.

Additionally, popular styles such as the Toi and Moi and East-West settings (the latter involves turning a stone 90 degrees for a slight variation on tradition) require more than a round stone for maximum impact. Speaking of impact: oval-cut stones are known for their ability to create the illusion of longer fingers and appear larger than their carat size thanks to their curves.

Thanks to its durability and relative affordability to platinum, white gold remains the most popular metal for engagement rings but follows a similar trajectory to round-cut center stones with a -29% decline (to 39%) since 2015. Still, nearly 2 in 5 engagement rings purchased in 2023 were of white gold. Couples are increasingly craving uniqueness in their journey to the aisle (see: the rise in popularity of black dresses) and that begins with their choice of ring metal.

Trend Alert: Yellow Gold

With white gold rings seeing a decline, yellow gold settings are on the rise once again. Our study found that 31% of engagement rings feature a yellow gold band, which has seen a +26% increase since 2015, when our tracking began. At 14%, platinum is the third most popular engagement ring metal, while rose gold has dropped -3% to 7%. Sterling silver rounds out the top five at 10%.

Though number of engagement rings featuring clear diamonds has remained consistent at 85%, this stat was marked by a significant shift in style with side stones falling out of favor by -12% points while solitaires have risen in popularity by +10% points (since 2015). These numbers account for both natural and lab-grown diamonds, the latter of which now make up nearly half (46%) of center stones, making them nearly 4x as popular as they were pre-pandemic in 2019 (12%). Much like moissanite (though far more durable), lab-grown stones meet the needs of eco-minded consumers and those who are seeking more stone for their dollar.

Trend Alert: Moissanite

Moissanite wedding band
Photo: DiamondGalaxy / Shutterstock

For increasingly budget-conscious consumers, moissanite has emerged as a popular choice particularly among those looking for large, clear stones. While only 1 in 10 of our respondents are opting for non-diamond precious stones, 3 in 10 are choosing moissanite. These findings represent a 10% increase since 2019 (no doubt a sign of These Times) and the stone is proving popular among Gen Z couples (40%) and those willing to purchase their engagement rings online (38%).

A prong setting for your engagement ring
Photo: DiamondGalaxy / Shutterstock

In regard to additional setting details, simple designs are most common. We found that 35% of engagement rings feature a prong setting, showing zero fluctuation over the previous year. Little surprise as minimalism remains one of the biggest trends in the bridal sphere, spurred by the emergence of more sustainably-minded couples. Hot tip: the larger the stone, the more prongs the setting should have with four being the accepted minimum.

Trend Alert: Halo Setting

A halo setting for your wedding ring
Photo: Brilliant Earth

Coming in the second most popular spot at 20% is the halo setting. A halo is a great way to make a stone appear larger (particulary when smaller stones are the same variety as the main event). Another variation on this style is hidden halo, which can give the illusion of a brighter ring thanks to the added illumination from all angles.

Ultimately, there's no shortage of design inspiration for engagement rings. And while round-cut diamonds are consistently the most popular, more couples are experimenting with styles that are as unique as they are. Our takeaway: break the mold and find a unique piece that speaks to you and your love.

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