The Top Black Friday and Cyber Week Wedding and Engagement Ring Sales of 2022

We've got the hottest deals (including some The Knot exclusives!).
Man proposing to girlfriend
Monica Mercuri - The Knot Assistant Fashion Commerce Editor
Monica Mercuri
Monica Mercuri - The Knot Assistant Fashion Commerce Editor
Monica Mercuri
Assistant Fashion Commerce Editor
  • Monica writes articles for The Knot Worldwide, specializing in fashion commerce content
  • Before joining The Knot Worldwide, Monica was an assistant style and market editor at House Beautiful
  • Monica holds a bachelor's degree in journalism and mass communication from George Washington University's School of Media and Public Affairs
Updated Nov 29, 2022
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Proposal season is officially here, which means it's time to let you in on a little secret: Black Friday sales for engagement rings have finally arrived. Some of our favorite jewelry brands are delivering massive Cyber Week sales this year, which means you can start shopping for the perfect piece at a fraction of the usual cost. And engagement rings aren't the only jewelry on sale this holiday season, because Black Friday wedding ring sales are 100% a thing too. "Couples should strongly consider shopping for engagement and wedding jewelry on Black Friday or during Cyber Monday if they are looking to save BIG," says Mike Lastrina and Myran Mahroo, owners and co-founders of Modern Gents. "The majority of prices are slashed nearly in half, taking a load of financial pressure off of your overall wedding budget."

While some of these Black Friday engagement ring sales are available in stores, most are accessible online as well. But, if shopping online for such an important bauble feels overwhelming, don't stress. Virtual jewelry shopping is becoming more common as brands develop revolutionary technology to enhance the digital browsing experience. Plus, you can instantly connect with experts to ask questions and get assistance with finding the ring. And, since sales on engagement rings and wedding bands are rare, these Black Friday sales for 2022 are the perfect opportunity to find a great piece for less.

With the help of jewelry experts, we're breaking down how to shop for Black Friday engagement and wedding ring sales, including when to start shopping and how to shop within your proposal timeline. Then, to make your life easier, we've rounded up the Black Friday and Cyber Monday jewelry sales from our favorite retailers that you can shop now. (Consider it our holiday gift to you.)

In this article:

How To Shop for Engagement Rings and Wedding Bands on Black Friday and Cyber Week

There are a few things to know before you start shopping for an engagement ring during Black Friday and Cyber Week. First, you'll want to have a budget set in place. According to The Knot 2021 Jewelry and Engagement Study, the average spend on an engagement ring in the US is $6,000. Our data also found that the average cost of a female wedding band is $1,100, while the average cost of a men's wedding band is $550. Since these numbers represent the national average, they can simply be used as a guideline for your purchase. Your engagement ring and wedding band budget is a personal choice between you and your partner.

Sales tax and shipping fees are also important considerations to keep in mind when setting your engagement ring budget. Some brands may offer free shipping in their Black Friday engagement ring sale, which is a great perk—but if it's not included, these added costs can add up quickly. (Remember this when crafting your budget, because the last thing you want to do is overspend due to unexpected fees.)

Once you've set a budget, it's time to start researching sales. "Black Friday starts as soon as Thanksgiving ends, but every year these sales start earlier because we know people are seeking value and planning ahead, "says Erica Scott, vice president of KAY Marketing and eCommerce. "KAY is offering early Black Friday offers and promotions all the way through the season, so start the process to find the ring style of your dreams, ask all the right questions, so you will be prepared to make the purchase when you find the ring you love!"

Now you're ready to shop 2022 Black Friday engagement ring deals. To make an informed (and legitimate) purchase, here's how to find a trustworthy Black Friday or Cyber Monday sale on engagement rings.

Evaluate Sale Details Before Buying

The most important component of a Black Friday or Cyber Week engagement ring sale is the discount itself. Since diamonds and gemstones are high in value, it's unlikely that retailers have the ability to drastically mark down their prices. As a result, online retailers are capitalizing on sales for lab-grown diamonds and alternative stones. "We've seen strong demand for simulated diamond alternatives on Black Friday, Cyber Week and other holiday sales. These brilliant stones are sustainably and ethically sourced, conflict-free, and their price tag is a fraction of what a diamond costs," explains Lastrina and Mahroo. They also added that this option has been particularly appealing to millennials and Gen-Z audiences, who have advocated for chapter alternatives to traditional diamonds.

It's also recommended to shop through brands that offer reports and appraisals—as well as reviews from real clients—that confirm your diamond or gemstone purchase is legitimate. "Ensure that your retailer provides you with the appropriate reports and appraisals to confirm that your diamond has been properly evaluated," says Sean Kell, CEO of Blue Nile. "For example, all engagement rings purchased from Blue Nile include a grading report from the Gemological Institute of America (GIA), which serves as a grading system for the jewelry industry, along with an appraisal that states the value of the piece compared to relevant market data. Customer reviews also serve as another source of confidence when making a purchase decision."

You might also be able to save some money just by forgoing the in-store experience. "The online experience is almost night and day with going to a jewelry store in person. Online, couples can browse as much as they want, at their convenience, without the pressure to buy anything," says Lastrina and Mahroo. "You can really look at every piece thoroughly, refine what you're looking for, and ultimately come out a lot more satisfied. The best jewelry companies offer free returns and exchanges, so if the jewelry you order online isn't what you expected, you can fix the problem with minimal hassle."

Work Within Your Timeline

Unsurprisingly, the holidays are the most popular time of year to get engaged—that's why we call it "proposal season," after all. It's also a great time of year to buy an engagement ring. Spikes in ring sales can be attributed to couples spending more time with loved ones and the festive feel of the season, which might accelerate the desire to get engaged. Some might also want to attend holiday parties as fiancés. Regardless of the reason, it's crucial to work within your timeline when purchasing an engagement ring.

Experts recommend buying a ring at least two months before your preferred proposal date, as this allows ample time for production and delivery. The exception: There are a few online jewelry retailers, like Modern Gents, that can deliver a ring to your doorstep in as little as 2-3 business days. Or, if you want to buy from a traditional jeweler, KAY offers customers the option to buy in-stock pieces online and pick them up in-store within one day or less. When you're ready to shop for an engagement ring, work with your jeweler to set a timeline that fits their production schedule and your proposal plans.

Make a Virtual Appointment

If you're unsure where to start or what a brand's Black Friday engagement ring sale really includes, make a virtual appointment. After all, talking to an expert can help set you on the right track. Plenty of jewelry retailers offer personalized customer service experiences through instant message chats, call lines, or one-on-one appointments with diamond experts or gemologists. "KAY offers complimentary virtual consultations with jewelry experts that can guide you through the ring shopping process, answer your questions, and even co-browse styles online from the comfort of home," says Scott. "This is a great way to see what looks best on your hand and find out if you agree on styles and diamond shapes. The proposal can still be a surprise!"

Plus, as more shoppers turn to online shopping to find an engagement ring, brands have revamped the process to be more user-friendly and interactive than ever before. If navigating Black Friday and Cyber Monday wedding and engagement ring deals become overwhelming, a brand representative can help you navigate your purchase.

The Best Black Friday and Cyber Week Engagement and Wedding Ring Sales of 2022

Below, we've compiled the best Black Friday engagement ring sales of 2022. Whether you're shopping for an engagement ring, matching wedding bands, or a nice piece of jewelry for someone on your shopping list, everything you need to know is right here. Plus, we'll keep updating our list with even more Black Friday and Cyber Monday ring sales as they begin—check back here to find the best deals of the holiday season!

With Clarity

Want to score a lab-created diamond at a stellar price? With Clarity's featured diamond deals sells stones that are already 30% off comparable diamonds (without compromising on quality or size). They're already offering 30% off select styles for their early Black Friday sale until November 15, but we've also partnered with them to bring you an exclusive code: Use the "TIETHEKNOT" to receive $100 off any purchase of $1,000 or more in their vault collection. Then, for Black Friday weekend, save up to 30% off on all jewelry categories and receive free a gift with purchases over $350.


If you're looking for Black Friday engagement ring sales to shop right now, Zales has you covered. From November 12 through November 29, you'll get 30%-50% off everything, including 50% off top-of-counter jewelry, 40% off gold and silver chains and 20-35% off select watches. We're impressed.


They say every kiss begins with KAY—and this holiday season, you'll get plenty of them when you shop the brand's Black Friday engagement ring sale. Starting on November 11, KAY will offer 25%-50% off everything, including 40% off gold and silver chains, 10% off select solitaire rings and 30% off select Citizen and Bulova watches. Then, as part of their Black Friday and Cyber Monday jewelry sale, they're offering 30-50% off everything from November 24 to November 28 (some exclusions apply).

Blue Nile

Here's another pre-holiday to check out ASAP. From October 31 to November 20, save up to 40% with the code "BLUENILE22." For their main sale, which starts on November 21, they will be giving 50% off select jewelry styles through December 4. So you have an ample amount of time to shop until you drop!


From October 27 to January 1, Ritani has so many Black Friday engagement ring deals to highlight this year—including sales on lab-grown and natural diamonds. To make it easier for you, we've made a bulleted list with all of the codes you need to shop. Enjoy!

  • 20% off lab-grown jewelry with the code "SPARKLE20"
  • 1% off natural diamonds over $2,500 with the code "MARRYME"
  • 3% off lab-grown diamonds over $1,500 with the code "LAB3"
  • 10% off fine jewelry under $600 with the code "HOLIDAYGIFTS10"
  • 25% off engagement ring settings (automatically applied at checkout)
  • 20% off mini lab diamond halo drop earrings with the code "CELEBRATEWITHRITANI"
  • 30% off lab diamond halo pendant with the code "DIAMONDHALO30"

Charles & Colvard

If you're shopping for lab-grown diamonds or moissanite jewelry, you'll love Charles & Colvard's Black Friday and Cyber Week jewelry sale. The retailer's Black Friday sale begins on November 21, when customers can take up to 30% off sitewide through December 1.


Starting now, sustainable fine jewelry brand Aurate is offering $30% off (with no minimum spend) and 35% off orders of $1,000 and more with the code "EARLY". Check out their engagement jewelry, which includes lab-grown and natural diamonds. This sale ends on November 30.

Oscar Massin

If you're set on buying an engagement ring on Black Friday, luxury jewelry brand Oscar Massin sells 100% climate-neutral, lab-grown diamonds set in recycled 18-karat gold. Use the code "Knot" to receive $250 off your first purchase from November 23 to November 28.


QALO, a leader in men's and women's engravable silicone rings, is offering two great Black Friday jewelry deals throughout the month of November. First, take 20% off sitewide starting November 11, then the sale gets bumped up to 30% off sitewide on November 15th.


JAXXON sells men's jewelry—including men's wedding bands in gold, silver and black —at an affordable price. For their Black Friday sale, take 20% off sitewide from November 14 to November 27. But that's not all—on Cyber Monday they're offering 20% off sitewide.


On a budget for engagement and wedding jewelry? Opt for a diamond alternative made with Swarovski crystal, cubic zirconia or lab-grown. Beginning November 16th and running through the end of the month, Swarovski is giving up to 30% off select jewelry styles. Check out their website to learn more.


RING BEAR, which sells ethically-made men's wedding bands and engagement rings, is providing 12% off their assortment of carbon-neutral rings. The Black Friday and Cyber Week sale starts on November 9 and continues through December 3. Use the special code "TheKnot2022" to redeem this exclusive discount.


Looking to save on exquisite diamonds and sparkly gemstones? Verlas, which specializes in diamond rings, necklaces, earrings and bracelets, is offering 10% off sitewide with our exclusive code "Knot10." Plus, they're giving 20% off on orders of $500 and more and 30% off on orders above $950 (code will be applied automatically).

James Allen

For James Allen's Black Friday engagement jewelry sale, online retailer James Allen is giving 25% off sitewide from November 16 to November 25. (Note: This sale does not include loose diamonds, gemstones, designer collections, and pre-set earth-created diamond studs and pendants.) Psst: Make sure to check out the brand's website on Cyber Monday for even more great deals!

Gage Diamonds

Shopping for the best Black Friday engagement rings? Gage Diamonds just unveiled its Holiday offering—and it's definitely worth taking a look. Enjoy 25% off on engagement rings, wedding bands and jewelry sitewide. Simply enter the code "BFCM" to redeem this offer, which is available from November 16 to November 27.


Silpada sells beautiful sterling silver jewelry at an affordable price, from statement rings to stackable pieces that can be worn as a wedding or anniversary band. Most importantly, they're offering an exclusive post-Black Friday discount: Use the code "KNOT15" to get 15% off sitewide.


This trendy jewelry brand has plenty of bands perfect for completing your wedding ring stack. Take 20% off purchases of $150 or more, before tax. This Black Friday jewelry sale opens for email subscribers only from November 21 to November 22—then, public access runs from November 23 through November 28.

Plum Diamonds

A leader in lab-grown engagement rings, Plum Diamonds' Black Friday and Cyber Monday sale is one to take advantage of. We've partnered with them to bring you an exclusive discount: Use the code "THEKNOT" to receive $150 off sitewide when you spend a minimum of $500. (Note: This code cannot be combined with any other discounts and can only be used once.)

Modern Gents

From handcrafted engagement rings and wedding bands to vintage rings, Modern Gents has it all—and their Black Friday engagement ring and jewelry sale (exclusive to The Knot) is pretty sweet. From November 23 to November 29, Modern Gents is offering 30% off when users use the code "KNOT30."

Brilliant Earth

Brilliant Earth's Black Friday diamond giveaway is now live! You'll receive free stud earrings and a diamond necklace with purchases over $1,000, and a diamond necklace with all other purchases. Plus, they're offering customers a chance to win a $1,000 gift card (make sure you sign up with your email on their website, linked below).


Happy Black Friday! Vrai is giving customers a pair of tiny diamond studs with all purchases of $450 or more while supplies last (but there's more). On Cyber Monday, they're providing complimentary engravings on all engagement rings and wedding bands, as well as $100 off of wedding bands.

Dover Jewelry & Diamonds

Specializing in luxury vintage, antique and estate jewelry, Dover Jewelry & Diamonds is giving 20% off beginning on Cyber Monday, November 28 and continuing through December 3. It's the perfect place to score a vintage or antique engagement ring, but they also sell modern and classic styles.


Looking to save on exquisite diamonds and sparkly gemstones? Verlas, which is known for its diamond rings, necklaces, earrings and bracelets, is offering 10% off sitewide with our exclusive code "Knot10." Plus, they're giving 20% off on orders of $500 and more and 30% off on orders above $950 (code will be applied automatically at checkout).

Ginette NY

Save up to 30% off on rings, necklaces, earrings and more when you shop Ginette NY's Black Friday jewelry sale. Enter the code "GNY30" to receive this discount (which also includes free shipping). This offer lasts from November 18 to November 28 and excludes the brand's Disc Rings, Jumbos, They, Twenty and Be Mine collections.

Jennifer Fisher

Beginning November 8, celeb-favorite jewelry brand Jennifer Fisher is giving 15% off on fine jewelry (but that's not all). You can enjoy up to 60% off brass jewelry items from November 21 to November 28—so check out their renowned collection of hoops and huggies for jewelry gifts this year.

Anna Beck

Jewelry brand Anna Beck, which specializes in handcrafted jewelry from Bali, is giving 30% off past season styles from November 18 to November 24. Then, for their 2022 Cyber Week sale, they're offering 30% off sitewide (with the exception of their charity collection and gift sets).

Leeada Jewelry

There's no code required to enjoy Leeada Jewelry's Black Friday and Cyber Week sales. On Black Friday, they're giving 15% off purchases $50 and more, 20% off $100 and more, 25% off $150 and more, and 30% off $250. Finally, on Cyber Monday, enjoy 30% off sitewide.

Dana Rebecca Designs

Dana Rebecca Designs is taking $50 off of your cart (with a $20 minimum) for their Cyber Week jewelry sale on rings, necklaces, bracelets and more. And if you spend more than $1,000, you'll receive a free limited edition 14-carat evil eye charm and a diamond baggu tote bag. Check out more information on their website.

Monica Vinader

On November 14, sustainable jewelry company Monica Vinader launched an early access sale where you can save up to 30% off all items. Plus, they'll be having daily flash sales with up 50% off select pieces until November 29. Shop this exclusive sale on Nordstrom or on the brand's website using the link below.

Marrow Fine

Marrow Fine will be launching a Forget Me Not Cameo ring design for Cyber Monday that will be available to SMS subscribers only. To sign up, visit the link here and use the code "CAMEO." Additionally, Marrow Fine Lunar Necklaces will be 20% off from November 21 to November 28.

Stephanie Gottlieb

Luxury jewelry brand Stephanie Gottlieb is kicking off their biggest sale of the year with up to 20% off sitewide. This special deal includes top styles like the wave cuff, pavé huggies, a small pavé heart necklace and more.

Cast Jewelry

Looking for personalized jewelry for a meaningful gift for yourself or for a loved one? On Black Friday, Cast Jewelry is offering free engraving on select items. They're also providing free gift wrapping ahead of the holidays, which will be available from November 28 to December 24.


There's no code needed to take advantage of Gorjana's Black Friday sale. The concept is simple: If you buy more, you save more. For example, if you spend $175, you'll save $2 and if you spend $300, you'll save $50 (and it goes up from there).

Sterling Forever

Whether you're shopping for jewelry gifts for you or for friends and family, Sterling Forever has a lovely selection of earrings, necklaces, bracelets and accessories. Or, check out their engagement rings made with cubic zirconia, which look similar to diamonds without the increased cost. With our unique code "KNOT35," you can take 35% off everything sitewide (except for advent calendars) and enjoy free shipping!


For Noémie's Black Friday and Cyber Monday jewelry deals, they will be offering a site-wide gift with purchase for all orders over $1,000. Shoppers will receive a pair of the 18-carat gold Trois Diamond Earring.


One of our favorite artisan-made jewelry brands is having a stellar Black Friday jewelry sale to take note of. They're giving 25% off everything now through November 29, and you can also save up to 50% off select styles here.


To take advantage of Ross-Simons' Black Friday jewelry sale, discounts start on November 25 with 30% off thousands of items, as well 50% off on select styles (oh, and you'll receive free shipping, too). But the sales don't stop there. On Cyber Monday, in addition to their Black Friday offering, you'll get a $100 gift coupon for a future purchase.

Ring Concierge

From November 25 to November 28, save 25% off on jewelry purchases from Ring Concierge—plus enjoy a free gift with orders $1000 and more. (Note: Engagement rings, wedding bands, bespoke, classic diamond studs and gift cards are excluded from this Black Friday jewelry discount.)

Wanderlust + Co

Check this out: You can get 30% off almost everything on Wanderlust + Co's site starting November 17. Best of all, more sales are going to be revealed on Black Friday and Cyber Monday, so make sure you refresh their website for the latest jewelry sales.


Surprise! 1stDibs is also having an early access sale from November 9 to November 15. Take $60 off select items (plus more items will be added each day leading up to the brand's main holiday sale) which begins on November 16 and ends on November 30. Enjoy discounts on fine jewelry, including rings, earrings, necklaces and more!

Pamela Love

You can enjoy up to 60% off (yes, we said that correctly) on select jewelry when you shop Pamela Love's Black Friday jewelry sale, which lasts from November 20 to November 28. From delicate huggies to unique statement pieces, you'll find gifts for every jewelry lover on your list.


For the watch-obsessed people in your life, take advantage of Abingdon's Black Friday and Cyber Week sale to score a great deal on a timepiece. Starting October 16 and running through December 31, they're offering 15% off. Use the code "GIFT15OFF" to redeem this offer.

Enchanted Disney Fine Jewelry

Shopping for Disney lovers? Then you have to check out Enchanted Disney Fine Jewelry's Black Friday sale. Enjoy 20 to 50% off sitewide from November 24 to November 28. No code is needed to find your next fairytale-inspired piece.

Sarah Hanlon contributed to the reporting of this article.

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