The Best Black Friday Engagement Ring & Wedding Band Sales of 2025

It's the most wonderful time of the year…to save big on an engagement ring, that is. As you've probably noticed, engagement rings and wedding bands don't exactly come with low price tags. But we'll let you in on a little secret: Cyber Monday and Black Friday engagement ring sales are 100% a thing, so the best time to buy your proposal piece or a band for your ring stack is right now.

The truth is that jewelry sales like these rarely happen. Diamonds, gemstones and precious metals are priced the way they are for a reason, so retailers don't typically slash their costs throughout the year. That said, many of our favorite brands are delivering massive Black Friday engagement ring sales in 2025, meaning there's no better time to start shopping for the perfect piece at a fraction of the usual price. (Psst: This means you can save hundreds, if not thousands, on your milestone purchase.) Engagement rings aren't the only jewelry on sale this holiday season either, because plenty of Black Friday wedding ring deals are available as well.

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With the help of renowned jewelry experts, we've put together a comprehensive guide on how to shop the top Black Friday engagement and wedding ring sales, including when to start. (Spoiler: The sooner, the better.) Then, to make your life easier, we've rounded up the best Black Friday and Cyber Monday jewelry sales of 2025 that you can shop now, including a few coupon codes exclusively for The Knot readers. Consider it our holiday gift to you!

In this guide:

• Standout Black Friday Engagement Ring Sales in 2025
• 2025 Cyber Monday and Black Friday Engagement Ring Sales to Shop Now
• Do Engagement Rings Go on Sale for Black Friday?
• How to Shop Cyber Monday and Black Friday Engagement Ring Sales

Standout Black Friday Engagement Ring Sales in 2025

Simply put, cyber season can be overwhelming. Your inbox and social media feeds are likely already flooded with early deals, and determining what's actually worth it can feel impossible. That's where we come in. As industry experts, we've identified the very best Black Friday engagement ring sales this year. Curated from vetted brands our editors love (and have shopped IRL), you can trust us when we say these holiday season jewelry deals are, well, the real deal.

Blue Nile

If you and your fiancé want to get your wedding bands for less, look no further than Blue Nile's early Black Friday sale, where you'll save up to 30% off select jewelry styles. While this deal excludes engagement rings and loose gemstones, there are plenty of dazzling stacking bands and eternity rings included, so grab your favorite styles before they sell out.

With Clarity

What's the best Black Friday sale on engagement rings this year? It's one you can shop before the holiday actually arrives. We recommend browsing With Clarity's early holiday sale on engagement rings. From October 28 to November 23, the brand is offering up to 25% off select styles, including engagement rings and select lab diamonds.

Plum Diamonds

A leader in lab-grown gems, Plum Diamonds' early Black Friday and Cyber Monday engagement ring sale is one to take advantage of. Beginning on November 14, save 15% off fine jewelry and ready-to-ship rings. You'll also get 10% off engagement rings, including center stones and wedding bands with no code needed. As an added perk, all purchases from November 28 through December 2 will be entered for a chance to win a petals diamond pendant, which would be a fabulous bonus holiday gift for your special someone.

2025 Cyber Monday and Black Friday Engagement Ring Sales to Shop Now

Although Black Friday is still a few weeks away, you can already shop early engagement ring sales. The best part? Some of these deals extend through the first week of December, allowing you to save big ahead of your proposal. Here, we've compiled all the Cyber Monday and Black Friday engagement ring sales of 2025. We'll keep updating our list with even more Black Friday and Cyber Monday ring deals as they begin, so save this page to Your Favorites in your account on The Knot (read: tap the heart icon to the left) to keep coming back to discover our editors' favorite sales of the holiday season. Happy shopping!

Larson Jewelers

Whether you're in the market for an engagement ring, a wedding band or a tungsten ring, Larson Jewelers has an exclusive deal just for The Knot readers. Use the code KNOT20 to get 20% off your entire purchase this holiday season.

Ritani

Whether you're shopping for lab-grown diamonds or mined diamonds, both are included in Ritani's incredible Blockbuster Deals saving event. Now through the end of the year, the brand will unveil new promotions weekly, from percentages off engagement ring settings to major savings on loose diamonds. Check the brand's sale landing page to browse unbeatable savings as they become available.

Charles & Colvard

If you're shopping for lab-grown diamonds or moissanite jewelry, you'll want to take advantage of Charles & Colvard's pre-Black Friday engagement ring sale. From November 4 to November 23, take up to 30% off sitewide and 50% off in-stock fine jewelry (excluding the brand's Signature Collection).

Swarovski

You might associate Swarovski with crystals and cocktail jewelry, but did you know they have engagement rings and wedding bands too? You can save up to 40% off select styles in honor of Black Friday. While you're at it, you might as well toss in a bracelet or a pair of earrings for your S.O. too, because if you buy two or more pieces you'll get an extra 10% off your purchase. You're welcome.

Kay Jewelers

Every kiss begins with Kay, and you'll receive plenty of them this holiday season if you shop the brand's Black Friday engagement ring sale. From October 31 to December 2, the beloved retailer will offer plenty of rotating sales throughout the season, including 20-35% off engagement rings and wedding bands, 20% off gemstone jewelry, 30% on LeVian luxury jewelry and 30% off diamond fashion jewelry.

Marrow Fine

Marrow Fine's Black Friday sale on engagement rings is one of the rarest we've found this year, so you'll want to take a peek at their site. From November 28 to December 1, the brand is offering up to 30% off one-of-a-kind pieces online. Considering this is the first time they've ever done a promotion of this caliber, we highly recommend taking advantage of this deal.

Ring Bear

Ring Bear's Black Friday wedding ring sale comes with a free gift that'll definitely come in handy on your wedding day. For every men's wedding band purchased, you'll receive a free set of personalized cufflinks. This deal—which has a $75 value—goes live on November 15 and runs through December 4.

Redwood Rings

Looking for a unique tungsten wedding band? Redwood Rings offers a variety of colors, sizes and textures to help you curate a ring stack that feels authentically you. From November 28 through December 1, use the code THEKNOT15 to get 15% off sitewide. Plus, you'll receive a free silicone ring with any purchase, which is stackable with our exclusive deal.

GemsNY

While you can shop a variety of mined and lab-grown diamonds at GemsNY, their catalog stands out for its wide selection of colorful gemstones. If you're in the market for a non-traditional or vibrant engagement ring, take advantage of their Black Friday sale beginning on November 14. Use the code HLDA18 to get 18% off sitewide.

Do Engagement Rings Go on Sale for Black Friday?

We know what you're thinking: Do engagement rings really go on sale for Black Friday or Cyber Monday? The thought may sound too good to be true, but in recent years, more retailers have begun offering major deals on engagement rings and wedding bands. "If you are planning to propose, then Black Friday and Cyber Monday sales are absolutely worth it," says Lorraine Brantner, Sales Manager and Gemologist at James Allen. "You're able to maximize your budget by taking advantage of the best discounts without sacrificing quality."

Unlike sales on tech or fashion, though, you won't see massive reductions in ring prices. Diamonds, gemstones and precious metals are still incredibly valuable materials, after all, so most Black Friday engagement ring sales will range from 10% to 30% off, or they may include a discount on the setting, free shipping or a gift with your purchase. Below, we share a few expert tips to keep in mind when shopping Black Friday and Cyber Monday engagement ring sales to ensure your purchase is trustworthy and legitimate.

How to Shop Cyber Monday and Black Friday Engagement Ring Sales

Photo: The Knot Original Photography by Gieves Anderson

With so many incredible sales highlighted above, you'd be remiss not to take advantage of wedding discounts this rare. That said, it is crucial to do your research ahead of time to make sure an engagement ring or wedding band sale is the real deal. To help you make an informed (and legitimate) purchase, here are a few trustworthy tips for shopping Black Friday or Cyber Monday sales on engagement rings.

Set a Budget

First and foremost, you can't shop a Black Friday engagement ring sale without setting a budget. According to The Knot's data, the average cost of an engagement ring right now is $5,200. Since this number represents the national average, it can simply be used as a guideline for your purchase. Your engagement ring (and subsequent wedding band) budget is a personal decision between you and your partner, and should be determined based on what comfortably fits your current financial situation.

Consider Production Time

When shopping for engagement and wedding rings on Black Friday and Cyber Monday, it's important to consider the customization and lead times associated with fine jewelry. Although Black Friday falls in the middle of engagement season, you might not receive your ring for a few weeks, so plan your proposal timeline accordingly. "Fine jewelry is often bespoke and made to order. Shoppers will want to keep that in mind if they're shopping Black Friday deals in hopes of having it in time for holiday gifting," says Jillian Sassone, founder of Marrow Fine.

If you have a specific timeline in mind, don't panic; there are plenty of options. "Many designers have a 'ready to ship' section that you can shop if you want to make sure to have it in plenty of time to make someone's holiday extra special," she adds.

Do Your Ring Research

When it comes to shopping for engagement and wedding rings on Black Friday or Cyber Monday, Sassone recommends doing your homework beforehand, whether you're shopping online or in person. This includes having a clear idea of what you're looking for. Get familiar with specific characteristics that matter to you, such as the metal color, the center stone shape or special details, like side stones or halos. "It's easy to get caught up in the frenzy or pull the trigger on what seems like a good deal, but setting aside time to educate yourself beforehand will absolutely set you up for success," Sassone says. A virtual or in-person consultation will allow you to ask questions and gain valuable insights into the design process and customization options.

Shop With Jewelers You Trust

We recommend shopping with brands that have great reviews from real clients, which can help verify that your online purchase will be worth the investment. Your chosen company should also offer documentation that confirms your diamond or gemstone is legitimate. "Ensure that your retailer provides you with the appropriate reports and appraisals to confirm that your diamond has been properly evaluated," says Sean Kell, CEO of Blue Nile. "For example, all engagement rings purchased from Blue Nile include a grading report from the Gemological Institute of America (GIA), which serves as a grading system for the jewelry industry, along with an appraisal that states the value of the piece compared to relevant market data. Customer reviews also serve as another source of confidence when making a purchase decision."

Brantner also recommends shopping a Black Friday engagement ring sale from a retailer that offers flexible customer service after your purchase. "Make sure you have the option to return or exchange your purchase within a reasonable timeframe," she suggests. "Also, ask about after-sale services such as resizes and repairs."

Take Advantage of Customer Service Help

While some Black Friday engagement ring deals are available in-store, most Cyber Monday jewelry sales can be shopped from the comfort of home. But if the thought of buying an engagement ring online feels overwhelming, don't stress. Virtual jewelry shopping is becoming more common as brands develop revolutionary technology to enhance the digital browsing experience.

Most online retailers offer 24/7 access to jewelers and agents equipped to help you through your purchase. That means you can instantly connect with experts to ask questions and get help finding the ring *without* missing out on the best details. "It is important that customers feel comfortable not only with the jewelry selections, but also with the people who are assisting you with your purchase," Brantner says, emphasizing the importance of shopping a Black Friday engagement ring sale from a retailer you trust.