Where to Buy Mother-of-the-Bride & Groom Dresses

Cheers to the mothers of the couple. Your child is getting married, and while your primary focus is celebrating their love, a close second is finding an outfit that makes you look and feel incredible. If you're wondering where to buy mother-of-the-bride or mother-of-the groom dresses that are elegant, stylish and blend seamlessly with the rest of the wedding party, you've come to the right place.

As wedding experts, The Knot Editors live and breathe everything from decoding dress codes to tracking the latest fashion trends. Consider this your ultimate shopping directory of the best stores for mother-of-the-bride and -groom dresses, no matter your personal budget. All of these top-tier retailers feature expansive online storefronts for you to begin browsing, and many also have brick-and-mortar locations so you can try on different silhouettes before you buy. If you're looking for mother-of-the-bride or mother-of-the-groom dress stores nearby, like from a local boutique or bridal salon, The Knot can help with that too. You can easily use The Knot Marketplace to find formalwear vendors and local dress shops directly in your area.

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In this article:

• Mother-of-the-Bride & -Groom Dress Etiquette and Timeline
• The Best Places to Buy Mother of the Bride and Groom Dresses

Mother-of-the-Bride & -Groom Dress Etiquette and Timeline

Picking out what to wear to your daughter or son's wedding is a special task, but it can also feel overwhelming. Between matching the venue's formality, staying comfortable for an eight-plus hour day, and coordinating with the rest of the wedding party, it's completely natural to have questions. To ensure your shopping experience is as stress-free and exciting as possible, we have broken down the core guidelines every mother needs to know before adding a gown to their cart.

• The Ideal Shopping Timeline: You should begin shopping for your mother-of-the-bride or mother-of-the-groom attire six to eight months before the wedding date. This generous window allows ample time for shipping and alterations. Ideally, you'll want to wait to purchase until the couple has finalized their official wedding color palette and the bride has chosen her wedding gown to ensure your look coordinates beautifully.
• The Coordination Workflow: Traditionally, the mother-of-the-bride selects her style and color first, which helps set the tone for the rest of the family attire. Once her look is secured, the mother-of-the-groom should coordinate her choice so the two dresses complement one another without looking too similar. It's always a smart idea to get a final stamp of approval from the couple before purchasing, as some couples have very specific visions, while others are happy to let you choose what makes you feel best.
• Budget and Attire Pricing: The mother-of-the-bride and the mother-of-the-groom traditionally pay for their own dresses, undergarments and accessories. Because of this, your personal budget dictates where you should shop for a MOB or MOG dress.

If you still have questions about the finer details, our comprehensive etiquette guides, backed by trusted wedding experts, will clear up any confusion.

The Best Places to Buy Mother of the Bride and Groom Dresses

Good news busy moms and bride- and groom-to-bes alike, the wedding outfit of your dreams is only a few clicks away. We've rounded up 21 retailers to shop for mother-of-the-bride and -groom dresses that offer something for everyone to love. If you don't feel like browsing retailers yourself, the editors have rounded up their favorite mother-of-the-bride and mother-of-the-groom dresses to take you directly to styles you'll love.

Best Designers for Classic & Elegant Styles

If you're dreaming of a timeless, elegant look this category is for you. These premier dress designers for mothers-of-the-bride and mothers-of-the-groom specialize in universally flattering silhouettes, recognizable high-end fabrics and refined details—proving that classic wedding attire doesn't have to mean feeling frumpy or matronly.

ADRIANNA PAPELL: Universally beloved for its signature, intricate beadwork that adds instant glamour without feeling flashy, Adrianna Papell is a top choice for mothers of the bride and groom. Their stunning gowns are tailor-made for formal and black-tie affairs, with countless reviewers noting that the embellishments feel elegant yet lightweight enough for hours on the dance floor. The brand's most popular silhouettes feature structured mesh fabrics that beautifully smooth the midsection, alongside built-in sheer sleeves for sophisticated arm coverage.

• In-Store or Online: Adrianna Papell doesn't operate its own standalone brick-and-mortar storefronts, but their collections are widely stocked in the formal wear departments of major retailers like Nordstrom, Macy's and Dillard's. In addition to purchasing directly from the brand's website, shoppers can also find select styles through digital retailers like Amazon.
• Return Policy: For online orders placed directly through their website, you have 30 days from the delivery date to return unworn items with the original tags attached. A return shipping fee of $9.95 for the first item (plus $5 for each additional item) will be deducted from your final refund credit. If you need a different size or silhouette, the brand offers free exchanges within 60 days of delivery.

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MAC DUGGAL: This designer appeals to the mom wanting a high-end, editorial look that feels worthy of a major milestone. MOBs and MOGs love the luxurious textures like embellished tulle, floral embroidery and shimmery jacquard. Featuring flattering silhouettes and intricate detailing, each of their gowns is made to be treasured—and thanks to the exceptional construction, they can be enjoyed for years to come.

• In-Store or Online:While Mac Duggal doesn't have its own standalone retail stores, the designer's collections can be found at high-end department stores like Nordstrom and Saks Fifth Avenue, as well as luxury bridal boutiques in addition to its website.
• Return Policy: Items can be returned or exchanged within 14 days of your order's delivery date. While exchanges are free, standard mail-in returns incur a $20 return label fee deducted from your refund. If you're ordering multiple styles or sizes and anticipating a return, you can opt into their upfront "Unlock Free Returns" program at checkout for a small fee of $7.98 to waive the larger return shipping fee later.

TERI JON: Teri Jon is well-known for transforming classic silhouettes into modern, vibrant and event-ready gowns. Just take their shirt dresses as an example. The brand's signature style offers sophisticated sleeves, a flattering tie waist and a comfortable A-line skirt in a range of luxurious materials like jacquard, satin and mikamoto with colors and metallics for any wedding aesthetic.

• In-Store or Online:Teri Jon primarily operates as an e-commerce store, but select styles can be found at department stores like Saks Fifth Avenue, Bloomingdale's, Neiman Marcus and Bergdorf Goodman.
• Return Policy: Returns or exchanges are accepted within 21 days of the item's delivery. There will be a $15 deduction from your refund for the FedEx label. Additionally, a $200 restocking fee will be applied to orders of five or more that are all returned.

SACHIN & BABI: If we're talking occasion dresses, we're talking Sachin & Babi—and thanks to their dedicated mother-of-the-bride and -groom section, finding a dream wedding dress is even easier. Their vibrant selection of gowns offers a little something for every mom to rejoice in, with structured bows, belts, asymmetrical necklines, cap sleeves and sheer shawls defining many of their column and A-line styles.

• In-Store or Online:Sachin & Babi doesn't have standalone stores, however, they can be shopped online or at department stores like Nordstrom, Saks Fifth Avenue and Neiman Marcus.
• Return Policy: Returns must be initiated via their website within 14 days of the original delivery date. Once you request a return, you're given an additional seven days to physically drop the package off at a shipping facility. Domestic return shipping is free, but all garments must have the original tags—including the red security tag—fully intact to receive a refund.

ALEX EVENINGS: For classic moms who prioritize ease of movement, Alex Evenings is a stellar choice for finding mother-of-the-bride and mother-of-the-groom dresses. Reviewers consistently praise the brand's thoughtful designs, which incorporate strategic ruching, flattering A-line cuts and premium stretch fabrics engineered for a slimming, comfortable fit that lasts all day. To make styling even simpler, their gowns often include matching jackets or shawls so your ensemble is perfectly coordinated no matter the season.

• In-Store or Online:Shop MOB or MOG outfits on Alex Evening's direct website or Amazon, as well as through department stores like Dillard's, Macy's and Nordstrom.
• Return Policy: Returns and exchanges are accepted within 30 days of delivery for a $15 restocking and return shipping fee which will be deducted from the refund total.

Best for Modern & Non-Traditional Styles

This curated list of trend-forward outfitters features unique silhouettes, stunning fabrics and contemporary color palettes for mothers of the bride and groom looking for an ensemble that breaks away from tradition. These selections ensure a sophisticated, statement-making outfit that you'll actually want to rewear to future galas or upscale dinners.

ANTHROPOLOGIE: You likely already know Anthropologie for its stylish everyday clothing, stunning homeware and best-selling candles—but the brand is also a premier destination for formalwear. Mothers of the bride and groom can turn to the Anthropologie Weddings collection for a gorgeous selection of gowns featuring whimsical floral prints, romantic lace, subtle metallic satins and effortlessly chic slip dresses. It's the ultimate shopping haven for trend-conscious moms who want to avoid traditional, stiff silhouettes in favor of a look they can easily rewear to future upscale events.

• In-Store or Online:Anthropologie has physical stores nationwide, though evening gowns are primarily showcased at select locations with bridal salons. You can also browse all styles online.
• Return Policy: You can return or exchange online orders by mail for a fee of $5.95 or in-store within one year of purchase or delivery date of shipped items as long as the item is unworn, unwashed and unaltered.

REFORMATION: If you are wondering where to buy mother-of-the-bride or mother-of-the-groom dresses that are eco-friendly and for trendier moms, Reformation is your answer. Featuring clean lines, sophisticated high necklines and elegant side slits, their timelessly chic silhouettes deliver style without being overly basic.

• In-Store or Online:In addition to their website, Reformation operates standalone storefronts in major metropolitan areas across the U.S. Additionally, select styles can be found at premier retailers like Nordstrom and Anthropologie.
• Return Policy: Returns or exchanges must be dropped off and scanned by a carrier or returned to a store within 30 days of the delivery date. An $8 shipping fee applies to mail returns.

BALTIC BORN: For flowy, universally flattering maxi dresses, look no further than Baltic Born's gorgeous selection of mother-of-the-bride and mother-of-the-groom dresses. The brand's signature use of high-quality chiffon across tiered, pleated and wrap-style skirts creates an incredibly romantic silhouette that moves beautifully without feeling heavy. Moms will appreciate the versatile sleeve options, ranging from boho flutter sleeves to elegant long sleeves. Plus, if you are shopping for a winter wedding, Baltic Born is famous for its rich, high-density velvet dresses that keep you warm while looking effortlessly luxurious.

• In-Store or Online:Baltic Born is exclusively an e-commerce brand.
• Return Policy: Returns must be requested within 14 days of the delivery date for a refund or within 30 days for exchanges or store credit. Returns incur a $10 shipping fee and are subject to an additional $10 restocking fee.

MESTIZA: Mestiza is one of our favorite destinations to find boho-chic mother-of-the-bride and -groom dresses. Their festive floral options and vibrant color-blocked prints are guaranteed to bring a touch of upscale whimsy to any venue on your wedding calendar. We're especially fond of their innovative convertible dresses, which allow you to easily switch up your look between the ceremony and the reception—whether you want a reversible gown with two print options, a style with a removable skirt or a silhouette featuring a flowing tiered train overlay.

• In-Store or Online: Mestiza operates primarily as an online retailer, however, their collections can be found at over 50 independent bridal boutiques and luxury department stores across the U.S.
• Return Policy: Standard online orders must be returned within 30 days of the original ship date and will incur a $20 restocking fee deducted from the final refund. You can choose to purchase their optional "Free Returns + Package Protection" add-on at checkout for a small upfront fee, which waives the $20 restocking fee if you need to mail the dress back.

TUCKERNUCK: Calling all preppy moms: Here's where to get on-trend mother-of-the-couple dresses for all your MOB and MOG duties. Tuckernuck carries a wide array of styles that'll fit the vibe of any event, whether you're searching for a rehearsal dinner dress or something to wear to a beach ceremony. They're the kind of dresses you'll find yourself reaching for long after the big day.

• In-Store or Online:If you live in NYC or DC, you can shop at a Tuckernuck boutique for mother-of-the-bride or -groom dresses in-person. Otherwise, they are an online retailer.
• Return Policy: Tuckernuck offers free returns within 21 days of purchase or delivery.

Best for Inclusive Sizing & Custom Fits

Great news: Many of the exact same online retailers that the bridesmaids are using also design gorgeous mother-of-the-wedding gowns. This crossover makes it easier than ever to coordinate color palettes and ensure a beautifully cohesive look across the entire bridal party. Even better, these specialized brands offer the widest range of inclusive sizes on the market, with many providing free or highly affordable custom-tailoring options based on your exact measurements. Just be sure to give yourself plenty of lead time before purchasing these mother-of-the-bride and mother-of-the-groom dresses, as custom orders require extra production time.

AZAZIE: This online powerhouse serves as a convenient one-stop shop, carrying everything from dresses and shoes to accessories for the entire bridal party—including an impressive dedicated line for mothers of the bride and groom. Boasting an expansive color wheel of over 50 shades and even the option for the design in different fabrics to go with the season, the brand makes it effortless to find a gown that beautifully coordinates with the wedding's palette. Better still, their sizes range from 0 to 30 and they offer complimentary custom-sizing service based on exact measurements. It's the ultimate destination for any mom who wants to bypass expensive third-party alteration costs completely while gaining access to hundreds of versatile style combinations.

• In-Store or Online:Azazie operates entirely online, however, they offer a sample program for moms to try-before-they-buy. Dresses are mailed to your home to try on for $10–$15.
• Return Policy: You have 30 days from delivery to return standard-sized gowns with their prepaid return label or Happy Returns QR code. Custom-sized dresses, however, are final sale.

JJ'S HOUSE: If your top priority is finding a specific, hard-to-find color or an incredibly niche silhouette without breaking the bank, JJ's House is a massive online treasure trove. Offering an unparalleled selection of thousands of mother-of-the-wedding designs, this global e-commerce giant allows you to filter by every neckline, sleeve length and fabric imaginable, from traditional lace overlays to modern chiffon jumpsuits. Like Azazie, they offer a "Try at Home" program and custom-tailoring options. Garments are made-to-order overseas, so reviewers say standard sizes tend to run small. Moms should follow the brand's measurement chart rather than order their usual size.

• In-Store or Online:JJ's House is an online manufacturer only.
• Return Policy: Standard items can be returned for a shipping fee 30 days from delivery, however, custom-tailored dresses are nonrefundable. JJ's House uses Happy Return for free returns or you can print your own label, though this will incur a small fee.

AW BRIDAL: This online mother-of-the-bride and -groom outfit retailer offers a range of formal dresses and jumpsuits at affordable prices. A defining characteristic of each is the muted colors they come in so moms can find a neutral shade that fits many wedding colors. From sage green and dusty rose to deep purple and twilight blue and, of course, champagnes the classic MOB or MOG color. Their biggest asset is a highly acclaimed, complimentary custom-sizing service. Because each gown is individually made-to-order, mothers of the bride and groom can submit their precise measurements to achieve a near-perfect fit right out of the box.

• In-Store or Online:AW Bridal is strictly an e-commerce platform with no physical, brick-and-mortar storefronts.
• Return Policy: For standard-sized gowns, returns must be initiated via email within 30 days of receiving the package. Return shipping fees are the customer's responsibility, and original shipping costs are non-refundable. Any dress ordered using their free custom-sizing program is final sale.

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DAVID'S BRIDAL: It's impossible to build a definitive guide on where to shop for mother's wedding dresses without including David's Bridal. The legacy retailer offers an expansive array of gorgeous mother-of-the-bride and mother-of-the-groom dresses for sale from coveted labels like Betsy & Adam, Oleg Cassini and Lara. Each collection features beautifully tailored formalwear that feels distinctly sophisticated and mature. Best of all, they boast an incredibly inclusive in-store and online inventory—extending deep into plus and petite sizing—ensuring every mom finds a flawless, comfortable fit.

• In-Store or Online:David's Bridal operates nearly 200 physical locations nationwide, making it incredibly easy for moms to try on gowns in person before buying. For those who prefer shopping from home, their website features an even wider selection of exclusive styles and colors.
• Return Policy: For standard non-bridal dresses, a $15 restocking fee is deducted per returned item, while bridal and "Little White Dress" purchases incur a steeper fee of either $50 (for items under $999) or $250 (for items $1,000 and above). Notably, any luxury pieces priced over $1,499 are strictly final sale and eligible for exchange only.

ELOQUII: Specifically engineered to celebrate and flatter curvy figures, Eloquii is a premier destination to shop for plus-size mother-of-the-bride and mother-of-the-groom dresses. Their statement-making designs focus on dramatic sleeves, expertly ruched fabrics and striking necklines ensuring fashion-forward moms feel effortlessly glamorous on the big day.

• In-Store or Online:Eloquii is primarily shoppable online, however, some styles can be found at Nordstrom and Macy's. It's also available on Amazon.
• Return Policy: Returns are accepted within 60 days of shipment and a $10.99 return process fee will be applied unless you choose an e-gift card for your return or exchange at least one item in your return.

Best Department Stores

For mothers of the bride or groom, department stores are an excellent starting point for wedding dress shopping. They provide convenient in-person access for most shoppers, alongside a diverse selection of brands, aesthetics and price points. By exploring these options in-store, moms can easily determine their preferred colors and silhouettes, allowing them to transition to online shopping with greater confidence.

NORDSTROM: Widely considered the gold standard for mother-of-the-bride and mother-of-the-groom attire. Shoppers love the extensive selection ranging from luxury designers to mid-tier favorites as well as the convenience of in-store alterations and stress-free returns.

• In-Store or Online:Nordstrom operates extensive physical locations nationwide. You can also shop online for home delivery or convenient in-store pickup.
• Return Policy: Returns are free, whether made in-store or by mail. Nordstrom handles returns on a case-by-case basis without strict time limits, prioritizing customer satisfaction above all else.

SAKS FIFTH AVENUE: If you're wondering where to buy formal or black-tie mother-of-the-bride or -groom gowns, Saks Fifth Avenue is one of our first suggestions. The luxury department store stocks prestigious European and American designers that guarantee a completely elite, one-of-a-kind appearance.

• In-Store or Online:Shop Saks Fifth Avenue online or at their department stores located in major upscale markets.
• Return Policy: Returns can be made within 30 days of the ship date. Bringing a return to a store is free, however, $9.95 shipping fee is applied to mailed returns.

BLOOMINGDALE'S: With a 140-year history of fashion and the iconic Little Brown Bag synonymous with luxury, Bloomingdale's is perfect for the mom looking for a curated mix of contemporary chic and timeless sophistication. The department store specializes in bridging the gap between everyday apparel and couture. Uniquely, shoppers can access exclusive collections and limited pieces at the store.

• In-Store or Online:Bloomingdale's operates department stores nationwide in addition to its online store.
• Return Policy: Returns are free and accepted within 30 days of receipt, excluding pre-owned merchandise (which requires a 14-day return window) or final sale items.

MACY'S: A staple for cost-conscious shoppers seeking a traditional, department-store array of formal gowns, Macy's is a go-to destination for mother-of-the-bride and -groom dresses. With frequent promotional sales and a massive selection of classic brands, it's a highly practical choice for moms working within a strict budget.

• In-Store or Online: You can shop Macy's extensive inventory online or in person at their many nationwide department stores.
• Return Policy: Macy's accepts returns within 30 days of purchase. In-store returns are free. Online returns are also free for Star Reward members, while non-members will have a $9.99 shipping fee plus tax deducted from their refund.

DILLARD'S: Dillard's is a premier destination for mother-of-the-bride and -groom attire, offering leading brands like Adrianna Papell, Mac Duggal, Kay Unger, and Tadashi Shoji. Customers also love Dillard's exclusive formalwear labels, Antonio Melani and Gianni Bini, which combine high style with accessible price points.

• In-Person Stores: Dillard's operates physical locations across the U.S., with the highest concentration in the Midwest and South. Its online store ships nationwide.
• Return Policy: Items can be returned in-store for free or mailed back within 30 days of purchase. Dillard's offers a pre-printed return shipping label for a $9.95 fee deducted from the refund.

Best for Rental Fashion

Renting is an affordable and sustainable way to dress for your daughter or son's wedding. Plus, it completely eliminates the guilt of purchasing an expensive formal dress that will otherwise sit in a closet forever after the wedding day.

RENT THE RUNWAY: Highly persuasive for the mom who wants to wear a $1,000 designer gown for a fraction of the retail cost, Rent The Runway is a popular clothing rental site. Shoppers can choose to start a subscription with RTR for five to 20 clothing items delivered each month or opt for a one-time rental. The later option allows you to reserve items in advance for specific four to eight day periods. Each rental comes with a free back-up size and second styles can be reserved for a reduced price.

• In-Store or Online:Rent The Runway is online only.
• Return Policy: For event rentals, items must be dropped at UPS by 12 p.m. on the final day of your rental period using the provided packaging and pre-paid label.