What The Knot Influencers Learned About Wedding Planning in Aspen

Ten engaged influencer couples joined The Knot for a summer getaway in the Valley, where an otherworldly itinerary inspired wedding planning.

afrik armando photoraphy the knot influencer couples of 2024 at the top of buttermilk mountain posing in pairs

Afrik Armando Photography

Updated Dec 13, 2024

For 10 engaged influencer couples, the descent over the inspiring Colorado Rockies previewed the experiences planned for the next four days in Aspen Snowmass. Little did our latest crop of The Knot Influencers know how much insight they'd glean for their upcoming weddings. Then again, the goal of the getaway was to help these to-be-weds get to the heart of planning by tackling challenging topics, like budgets, family dynamics and wedding aesthetics.

Inside the Viceroy Snowmass Resort, guests took in a relaxed, sunny vibe unlike the peak-season bedlam of winter. In rooms with terraces facing trails and Aspen trees, influencers found Dagne Dover bags stocked with welcome goodies. The 10 couples met for the first time and bonded immediately during cocktail hour and a welcome party at NEST, an indoor-outdoor space on-site.

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The first full day began with an alfresco breakfast, followed by a panel of wedding experts: Brindle + Oak's Megan Grose, Lace and Lilies' Lacey Kala'i and Lisa Lowrie, Brian Buonassissi (aka DJ Brian B), designer Pejy Kash of Pejy Kash Events and planner Annie Lee of Plannie. Topics ranged from family dynamics to why vetting reviews on The Knot Vendor Marketplace is a must-do before hiring pros.

"It doesn't matter if you have a $20,000 wedding, a $200,000 wedding or a $2 million wedding," Grose emphasized. "The cost is a lot for every couple." The sunny morning events ended with an activity to help The Knot Influencers of 2024 define their styles.

the knot influencers breakfast and panel 2024 aspen

Dinner that evening was held at the rustic T-Lazy-7 Ranch by Pyramid Peak, where several couples determined that a Western barbecue would be the theme of their future wedding welcome parties. Guests enjoyed a spread of smoked meats and Hatch chile cornbread by Catering by Design, while musicians from Vignette Artists and TH Entertainment performed. The photogenic group also frequented MiHi Entertainment's vintage photo booth.

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megan grose brindle and oak michelle t lazy 7 ranch the knot influencers trip aspen 2024

Overnight rain could have dampened plans the next day, but the pros handled it (like pros). At Buttermilk Mountain, Brindle + Oak pivoted from a luncheon at the peak, now mired by mudslides, to an affair by the ski lifts. After hours of wedding planning speed dating for pros and couples alike, the group sat down for lunch at a serpentine tablescape.

That evening, as staff placed down the final fork below a Sperry Tents–outfitted reception at T-Lazy-7, another storm blew through. As luck would have it, the rain stopped and a faint rainbow appeared moments before arrivals. The dress code for the night was "Bridgerton Chic," or evening cocktail attire comprised of "personal and intentional toile mod" garb. (We can confirm the couples were the diamonds of the season.)

The Knot influencers were all dolled up for the occasion with professional hair styling makeup services by Patricia Le Jeune and her team at LeJeune Artistry in the Pantene-sponsored lounge. To ensure they were camera-ready, locks were spritzed and left shiny with Pantene's Pro-V Daily Repair Mist.

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The knot influencers dinner bridgerton themed aspen

the knot influencers setting table bridgerton night

the knot influencers group photo with pros

bridgerton themed dinner the knot influencers

After farewell toasts and dinner, the influencers stormed the dance floor of the venue's lodge for a set by DJ Brian B. Not a single person stood in the corner for the after-party, especially when "Love Story" by Taylor Swift blared over the speakers.

Refining the Wedding Aesthetic

Brindle + Oak hosted a vision boarding session where each couple pulled images and concepts to create their own wedding vibe. Within 24 hours, our creative partners brought 10 distinctive wedding aesthetics to life. ("Desi Cottagecore" was one such memorable theme.) Each pair took home a custom design brief, a centerpiece by Lace and Lilies, and mini cakes by Gingerly Baked.

the knot influencers style quiz to real life inspiration kendahl and jordan

the knot influencers style quiz to real life inspiration

The Knot Influencers of 2024

Viviane Audi and Jake McIntyre

Bonnie Barton and Chris Nordahl

bonnie barton chris nordahl 2024 influencers the knot

Alexandra Harper and Lucas England

alex and lucas the knot influencers selling sunset oc aspen 2024

Brooke Hyland and Brian Thalman

dance moms star brooke hyland and fiance husband the knot influencers trip 2024 aspen

Gabby Morrison and Luke Joseph

gabby morrison and luke the knot influencers 2024 aspen trip

Max Emerson and Andrés Camilo

max emerson and andres the knot influencers 2024 aspen

Kendahl Landreth and Jordan Myrick

kendahl and jordan the knot influencers 2024 couple aspen

Stephanie Pena and Cody Garza

stephanie and cody the knot influencers 2024 couple buttermilk mountain

Hannah Claire Blackwell and Ovi Kabir

hannah claire blackwell and ovi the knot influencers 2024 aspen

Amir Lancaster and Natalie Cortes

natalie and summer house amir the knot influencers 2024

How Can I Join The Knot Influencers?

Our team takes many considerations into account with our influencer program. First, we arrive from the perspective that your engagement is worth celebrating (whether you're a micro or macro-influencer). Prerequisites can vary among content creators and social platforms, but a unified expression of love within an often public-facing relationship is the standard that our team typically upholds when selecting our partnerships.

For content creators who are currently engaged, planning a wedding, or itching to share more about their wedding planning experience, drop a note and any proposals to Influencers@theknotww.com. Our influencer packages are custom-tailored, so they can vary across deliverables. Please keep in mind that our team is unable to respond to every request, but will keep a watchful eye out for creators who are a fit. We send a warm-hearted congratulations to you on your engagement and love story, and appreciate your interest.