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Updated Oct 14, 2024Where to Buy Mother-of-the-Bride Dresses in New York City
Your search for the perfect MOB gown ends here.
Photo: NazarBazar | Shutterstock
There's another important woman you need to outfit besides yourself on your wedding day—mom. She's been there for you since the very beginning and she also deserves to look and feel her best on your wedding day. When shopping for mother-of-the-bride dresses in NYC, it can be confusing to figure out what mom should wear. While there are things to consider when picking out a MOB dress (venue, season, formality), there aren't any hard-and-fast rules.
The most important part of finding a mother-of-the-bride dress? Making sure the bride loves it, too. Make shopping for the perfect MOB dress a fun outing as you would with wedding dress shopping for a sweet bonding opportunity. With the help of The Knot Vendor Marketplace, we've rounded up a number of shops in NYC that sell wow-worthy mother-of-the-bride dresses, as well as shoes, accessories and more. From custom designs to sample sales and everything in between, we're sure moms everywhere will be able to find something they love.
How to Find Mother-of-the-Bride Dresses in NYC
Wondering where you should even begin? The Knot Vendor Marketplace allows you to filter for New York City mother-of-the-bride dress shops. Type your location in the search bar and select "bridal salons" from the category drop-down menu. Then click mother-of-the-bride dresses in the filter section and voila, you can see dozens in the area. When considering which stores to stop, we recommend reading the reviews, checking out the dress inventory and making sure their garments are within budget. We've rounded up a few of our favorite spots below.
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Head to our mother-of-the-bride dresses gallery to begin browsing. Find something you like? Use the "Find a Store Near You" feature to find local boutiques that carry dresses to try on in person.
Where to Shop Mother-of-the-Bride Dresses in NYC
Bespokely Bridal
Premium craftsmanship and top-quality materials like luxurious fabrics, intricate lace patterns and personalized embroidery are what Bespokely Bridal is known for. If you have something in mind that you want created from scratch, this is the place to go. They'll create a custom look just for you within four months. You'll also get behind-the-scenes footage of your dress as it's created. The price range is $1,500–$4,000. At the mother-of-the-bride dress NYC shop, they say they "take immense pride in our unwavering commitment to excellence."
Review Spotlight: "I had an amazing experience with Bespokely Bridal. The designer patiently listened to my different design requests and showed me a variety of fabric and embroidery options to fit my budget and schedule. The end result was a stunning gown that truly reflected my personal style." - Yuan C., The Knot Vendor Marketplace
Aayka Fashion
Aayka Fashion specializes in traditional South Asian styles including lehengas, saris and shararas or suits. They don't believe location should hinder having access to traditional wedding clothing so they've streamlined the process of creating one-of-a-kind pieces for everyone involved in the wedding. Choose your own colors and styles so it looks just the way you want it. Buy your looks starting from $250 or rent it starting at $135.
Review Spotlight: "I had a great experience working with Aayka to explore designing outfits for a few wedding events. First I went to their NY pop-up store and the designer created sketches and beautiful designs in person based on my ideas. Then we followed up over WhatsApp with fabric swatches from their team in India and pricing information. I selected the Amira set and they were able to make it in a different color, which I loved. They were so kind, helpful and did not push me towards any designs until I was ready to decide." - Meera S., The Knot Vendor Marketplace
Paula Varsalona
Paula Varsalona is run by Paula Varsalona, a leader in the fashion industry for more than 50 years. She offers unique and personalized fashion for both brides and their mothers. Every gown is made in their NYC design house. You start with a designer consultation where you'll discuss your budget and style preferences. A custom gown includes professional measurements taken, a custom-designed pattern and a fitted muslin or slip. Prices vary depending on a variety of factors.
Review Spotlight: "I LOVE PAULA!!! My dress was custom-designed and made. She understood what I wanted and drew it right up." - Lisa G., The Knot Vendor Marketplace
Saks Fifth Avenue
If you're not totally sure what you want, Saks Fifth Avenue has endless options of mother-of-the-bride dresses in NYC to consider. From floor-length satin gowns to embedded midi dresses, there's a lot to try on. They carry some of the world's biggest designers like Badgley Mischka, Carolina Herrera and Dolce & Gabbana, to name a few. Prices range from $110–$9,900. They also have an on-site alteration service so an expert tailor can ensure your dress fits just right.
Review Spotlight: "I had a terrific experience at Saks. Paulina assisted me and I absolutely loved her. She was very efficient and easy-going and immediately showed me dresses I loved. I only showed her a few pictures and was so impressed with how quickly she got my vibe. The entire process was easy and fun." - Liz C., The Knot Vendor Marketplace
Wedding Atelier
Rated one of the top 50 bridal salons in the country, the Wedding Atelier's lovely private space is just the place to shop for a mother-of-the-bride dress in NYC. The dressing rooms are spacious and private so you'll feel comfortable while you're there. The salon features three mother-of-the-bride dress designers: Sareh Nouri, Peter Langner and Suzanne Neville. From traditional and sophisticated gowns to embellished and romantic dresses, you're sure to turn heads in anything from this shop. Prices range from $3,560–$7,875.
Review Spotlight: "I had a fantastic experience here. Chloe, the stylist, was extremely efficient and experienced. She had a wonderful eye and ear—she listened to my reactions with dresses and pulled subsequent dresses that responded directly to my feedback." - Catherine W., The Knot Vendor Marketplace
Adrienne's
Adrienne's has been dedicated to brides, bridesmaids and mothers of the bride since 1950. They carry exclusive evening wear and bridal designers and also create custom gowns. They have plenty of options in their mother-of-the-bride collection and prices vary. Montage by Mon Cheri offers flowing and graceful silhouettes, as well as structured and modern ones. The Ivonne D collection features lavish embellishments and elegant silhouettes with a touch of glam.
Review Spotlight: "Adrienne's is amazing! It truly is a hidden gem. Maryann was extremely welcoming and helpful. She made sure our visit was extremely personable and productive." - Justina P., The Knot Vendor Marketplace
Romona Keveza Flagship Boutique
Step into Romona Keveza's flagship boutique and you'll feel like you've just walked into a luxury apartment in France. She worked with an A-list interior designer to create a glamorous and upscale feel to the space. Her evening wear collection is the perfect place to start if you want a sophisticated and structured mother-of-the-bride dress in NYC. From a black ball gown with tulle long sleeves to a midi one-shoulder A-line gown, there are options no matter what style, silhouette or fabric you prefer.
Review Spotlight: "I went to the Romona Kervaza showroom for a mother-of-the-bride dress. There were so many beautiful gowns it was hard to decide which I liked best. The staff was wonderful. Jolynn and Emma were so welcoming and made the experience a joy. My gown is gorgeous. The attention to detail and the quality of the alterations were amazing." - Karen L., Google
