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The Knot 2018 Wedding Attire Study Is Here

Find out which trends are on the rise (and which are on the decline) with our first-ever fashion-focused study.
Sophie Ross
by Sophie Ross
Updated Apr 11, 2019

The Knot's 2018 Wedding Attire Study—the most comprehensive of its kind—is here, and you might be surprised about the findings, statistics and trends that are taking over the wedding fashion world.

Some stats are unsurprising—84 percent of to-be-weds report being unsure about their wedding attire search when they first start the process (it's a pretty common dilemma). To help with that, we launched The Knot Fashion Quiz so to-be-weds can find their look based on their wedding style vision (it's like Tinder for wedding dresses).

And then there's budget: The study also found that the average cost of a wedding gown in the United States is $1,750 (not including accessories, which net out to an average of $560), and the average cost of the groom's attire is $267. (Of course, yours might be more or less, but it's helpful to know how much you might have to budget if you haven't found the one yet.)

See more of the fascinating findings from The Knot 2018 Wedding Attire Study below.

The in-store shopping experience still reigns supreme.

Online shopping might be taking over, but not entirely in the wedding attire space. In fact, according to the study, 95 percent of to-be-weds report visiting stores before purchasing their attire. And not just for the dress, but for the experience too—76 percent reported having a "wedding day attire shopping experience" as important to their wedding planning journey. (Find a salon in your area through The Knot marketplace.)

And the most popular silhouette and fabric is… 

Bridal Fashion Week runways are constantly bursting with adventurous silhouettes (think: jumpsuits and cut-outs) and new lengths (mini dresses, anyone?), but when it comes down to it, most gown-wearing to-be-weds are sticking with the classics. Nearly all of those surveyed (97 percent) went with floor-length gowns, with fit-and-flare silhouettes as the most popular style. 

Other popular silhouettes include A-line (29 percent) and ball gowns (16 percent). Lace is the most popular fabric choice, with 35 percent of to-be-weds choosing it as their primary dress fabric, followed by tulle (15 percent), chiffon (9 percent) and satin (9 percent).

Strapless dresses are on the decline.

In somewhat-surprising news, more to-be-weds than ever are choosing dresses with straps (67 percent, to be exact), while strapless dresses are on the decline (33 percent compared to 73 percent in 2011). Maybe it has something to do with to-be-weds not wanting to worry about a wardrobe malfunction during the YMCA on the reception dance floor—either way, if you prefer to show off your décolletage on your wedding day, go for strapless! We'll never tell you to do what's trending—we're just here for inspiration.

Still not sure where to start? Take The Knot Fashion Quiz here.

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