Your First Look at the Latest Justin Alexander Wedding Dresses

For 80 years, Justin Alexander has reigned as one of the largest bridal fashion groups in the world. The renowned brand originally launched in 1946 as T&G Bridal in Brooklyn, New York. Now, with Justin Warshaw at the helm as CEO and creative director, the umbrella of Justin Alexander wedding dresses includes labels like Justin Alexander Signature, Lillian West and Adore. Warshaw's newest creative endeavor, Poeza, debuted in front of an exclusive guest list at New York Bridal Fashion Week in April 2026.

Each individual brand within the group has its own distinct aesthetic. Justin Alexander Signature wedding dresses are classic, timeless and oh-so romantic, often with a hint of Old Hollywood glamour. Lillian West wedding dress designs skew more bohemian and free-spirited, while Adore designs are ideal for chic, fashion-forward brides who want a modern look. The newest label, Poeza, is a high-end, luxurious curation of gowns that are ethereal, poetic and soft, with more than a few vintage influences. See photos and details of all the new Justin Alexander wedding dresses our editors saw at New York Bridal Fashion Week, which will appear in bridal salons soon.

In this article:

• Justin Alexander Signature
• Poeza
• Adore by Justin Alexander
• Lillian West

Justin Alexander Signature

With heavy inspiration from the Baroque period, Spring-Summer 2027 Justin Alexander Signature wedding dresses are ornately artistic. One standout from the "Chiaroscuro" collection is the Bravura dress, a fitted column gown with intricate beading that Warshaw told us required over 600 hours of hand-sewn embroidery. For some looks, romantic lace added an alluring touch of femininity, while another featured whimsical gauzy ruching and sheer fingerless gloves. The collection also highlights in-demand details like basque waists (and their new counterpart, the basque-drop waist hybrid, which is one of the top predicted 2027 wedding dress trends), as well as neck scarves and floral brocade fabrics.

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Photo: Justin Alexander Signature

Photo: Justin Alexander Signature

Photo: Justin Alexander Signature

Photo: Justin Alexander Signature

Photo: Justin Alexander Signature

Photo: Justin Alexander Signature

Photo: Justin Alexander Signature

Photo: Justin Alexander Signature

Photo: Justin Alexander Signature

Photo: Justin Alexander Signature

Photo: Justin Alexander Signature

Photo: Justin Alexander Signature

Photo: Justin Alexander Signature

Photo: Justin Alexander Signature

Photo: Justin Alexander Signature

Photo: Justin Alexander Signature

Photo: Justin Alexander Signature

Photo: Justin Alexander Signature

Photo: Justin Alexander Signature

Photo: Justin Alexander Signature

Poeza

Also new for 2027 is Justin Warshaw's latest wedding dress line, Poeza. Derived from the Polish word for "poetry," this softer, intentional collection features designs that dance like prose across a page. Warshaw was drawn to William Shakespeare's Sonnet 116 during the creation process for "Chapter 1: Dawn." With less beading and sparkle than the designs in Justin Alexander Signature, Poeza gowns are made of Lumina and embroidered Mikado fabrics for looks that glow ever so subtly. The designs feature juxtapositions of clean tailoring and vintage, ornate lace. Flouncy peplums add volume to waistlines, and off-the-shoulder necklines with voluminous sleeves offer serious Wuthering Heights vibes.

Photo: Poeza

Photo: Poeza

Photo: Poeza

Photo: Poeza

Photo: Poeza

Photo: Poeza

Photo: Poeza

Photo: Poeza

Photo: Poeza

Photo: Poeza

Photo: Poeza

Photo: Poeza

Photo: Poeza

Photo: Poeza

Photo: Poeza

Photo: Poeza

Photo: Poeza

Adore by Justin Alexander

Adore's Spring-Summer 2026 wedding dress collection, "Muted Moments," celebrates "understated luxury, effortless bridal style and modern sophistication." The collection features subtle details like micro bows, pearl embellishments, keyhole openings and corset structures for gowns that are stunningly timeless with hints of modernity. There's a little something for everyone in the collection, whether you're looking for a dress with subtle sparkle or a statement ball gown that'll leave a lasting impression.

Photo: Adore by Justin Alexander

Lillian West

Photo: Lillian West

Boho brides, look no further than Lillian West's latest collection for the wedding dress of your dreams. With flowing fabrics, ethereal details and transparent draping, the label's Spring-Summer 2026 collection draws influences from nature through floral lace patterns, dimensional appliqués and pops of earthy colors. Special details like tonal beading, unconventional necklines and bloom-like embroidery make these whimsical gowns simply unforgettable.