Lipstick truly is the unsung hero of any bridal beauty routine. Why do we love lipstick so much? It's a win-win beauty situation: If you don't usually wear makeup, lipstick is a simple way to illuminate your face, accentuate your smile and feel instantly glam. If you're a lipstick lover, there are tons of colors, finishes and formulas out there to experiment with, meaning you'll never get bored. Basically, a tube of lipstick is never a bad investment—it's an easy (and inexpensive) way to upgrade your look and have a little fun in the process.
And, while this may come as a surprise, you don't have to shy away from bold lips on your wedding day. The trick to pulling off vivid lip color as a bride is maintenance: Make sure to reapply every couple of hours, and invest in a matching lip liner to keep the color from traveling outside your lips. If you want a more traditional look for your ceremony, stick with a neutral lip and switch to a bolder shade for your reception and after-party. Another thought: If you're getting married in warmer weather, opt for a longwear stain with a matte finish that will stay put in the heat and humidity better than a more traditional formula. Finally, skip the glitter on your wedding day—a lipstick with too much shimmer won't photograph as well.
From more subdued coral to retro red and nontraditional violet, there's a perfect shade of lipstick for every wedding style. Shop some of our favorite shades below.