See Watters Wedding Dresses From Bridal Fashion Week

Here’s the designer's latest collection to hit the bridal runways.
by Stephanie Weers
Masato Onoda


Designed with drama, style and comfort in mind, it’s no wonder Watters wedding dresses have been long-time industry favorites. For more than 30 years, Watters dresses have allowed brides to embrace their unique fashion sensibilities with styles that reflect the latest trends, yet maintain timeless elegance to the core. The Watters bridal brand prides itself on delivering beauty to every bride, with four unique labels offering a wide range of affordable price points to explore. Based in Dallas, Texas, Watters is known as one of the largest family-owned bridal brands in the world and considers each one of its dresses a genuine labor of love. 

Watters' Spring 2020 Wedding Dresss

Watters wedding dress strapless beaded a-line
Masato Onoda

Strapless a-line gown with lace bodice and sheer skirt.

Watters wedding dress short-sleeve lace gown
Masato Onoda

Sheer trumpet lace gown with illusion neckline and short sleeves.

Watters wedding gown strapless trumpet
Masato Onoda

Strapless lace trumpet dress with sequined bodice.

Watters wedding dress illusion plunge trumpet gown
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Trumpet gown with plunging illusion neckline and floral appliques.

Watters wedding dress thin-strap trumpet
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Trumpet gown with thin straps and notch v-neck.

Watters wedding dress satin ball gown
Masato Onoda

Ballgown with thin straps and scoop neckline.

Watters wedding dress tulle a-line
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Tulle a-line gown with sparkly bodice.

Watters wedding dress tulle a-line with scalloped detailing
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Shimmery tulle a-line dress with scalloped lace neckline.

Watters wedding dress strapless lace trumpet
Masato Onoda

Strapless lace trumpet gown with sweetheart neckline.

Watters wedding dress trumpet gown hich neck
Masato Onoda

High-neck trumpet gown with low back.

Watters wedding dress plunging lace mermaid gown
Masato Onoda

Tulle mermaid gown with lace overlay and plunging v-neck.

Watters wedding dress long-sleeve lace ball gown
Masato Onoda

Long-sleeve ball gown with tulle skirt and lace bodice.

Watters wedding dress strapless lace ball gown
Masato Onoda

Strapless sweetheart ball gown with floral pattern.

Designer Watters’ Signature Style

For years, brides have said “yes” to Watters gowns thanks to their unique beauty, effortless versatility, and intentional emphasis on comfort. The original Watters collection is known for leaning into the latest trends with designs that feel fresh and of-the-moment with signature style elements like lace overlays, voluminous tulle skirts and plunging V-necklines. Watters’ focus is to know fashion, pick up on trends, and understand how brides’ wants and needs evolve. With that mission in mind, they’re able to design statement-making dresses with keen attention to detail and are never afraid to take a fashion risk.

A Brief History of Wedding Dress Designer Watters

What began as a hobby turned into a calling for Vatana Watters when she realized her innate talent for designing gowns that broke the cookie-cutter mold. With the help of her family, Vatana founded the Watters brand in 1988 and has since grown the company into a bridal industry mainstay that includes four distinct labels: Watters, Wtoo, Willowby and By Watters, in addition to designing bridesmaids dresses and accessories. Today, Watters bridal gowns are worn by women all across the world, from high-profile celebrities and everyday brides on their biggest day.

In 2017, Vatana’s daughter, Sydney Watters Dunbar joined the company as Style Director and helped usher in a new era of millennial-centric style and creative marketing strategies around the use of social media. More than ever, brides are eager to see what’s next for this dynamic mother-daughter duo in the upcoming Watters 2020 collection.

Other Watters Labels

Along with the namesake Watters label, which includes dresses ranging from $1800 - $7500, the bridal company has unveiled three additional brands, each characterized by a distinct point of inspiration. Wtoo by Watters is known as a luxe yet accessible brand, with dresses in the $600 - $4000 price range. Wtoo by Watters brides can expect an array of feminine and flirty silhouettes, each designed with a sense of sisterhood in mind. Many Wtoo dresses come in sizes 00-32W, reflecting the brand’s emphasis on both inclusivity and individuality. 

The more bohemian and airy brand, Willowby, features Watters wedding gowns with a free-spirited twist. The Willowby label is aimed at brides who “take the road less traveled” and offers dresses from $500 - $4000, with most styles also available in plus size.

Perfect for the bride who needs a readily available look for her big moment, By Watters is the company’s latest addition, which makes dress shopping easy and convenient. By Watters dresses, starting at $350, are all available to purchase online and include complimentary shipping.

Watters Collection History

Both the Watters and Wtoo by Watters brands have expanded into bridesmaid dresses for the style-conscious couple. Their collections are known to combine trendsetting looks designed with timeless taste, and can be ordered in a vast array of colors and fabrics. Additionally, select Wtoo bridesmaid gowns are available for purchase online with immediate delivery as the brand puts an increased emphasis on their direct-to-consumer offerings.

Famous Watters Brides

Many high-profile brides, including model Hunter McGrady and So You Think You Can Dance contestant, Allison Holker have selected Watters wedding dresses for their special day. Additionally, JoJo Fletcher of The Bachelorette donned the cross-front ‘Micah’ bridesmaid dress for a friend’s wedding in the British Virgin Islands. We can’t wait to see which celebrities step out in Watters wedding dresses 2020 and beyond.

Fun Facts About Watters

During Watters spring 2019 fashion show in New York City, model Nicole Kaspar got the surprise of a lifetime when her boyfriend proposed on stage during the show’s grand finale. Not surprisingly, the crowd instantly melted as Nicole said yes amidst a stream of happy tears.

Watters Previous Wedding Dress Collections

Watters Fall 2019 Collection

See every dress from Watters' Fall 2019 line below.


Watters Fall 2019 Bridal Collection off-the-shoulder wedding dress

Watters Fall 2019 Bridal Collection strapless two-tone wedding dress with sweetheart neckline
Watters Fall 2019 Bridal Collection lace wedding dress with illusion neckline
Watters Fall 2019 Bridal Collection lace A-line wedding dress
Watters Fall 2019 Bridal Collection floral lace wedding dress with spaghetti straps
Watters Fall 2019 Bridal Collection lace A-line wedding dress
Watters Fall 2019 Bridal Collection lace fit-and-flare wedding dress with tiered skirt
Watters Fall 2019 Bridal Collection lace wedding dress with cap sleeves
Watters Fall 2019 Bridal Collection lace sheath wedding dress with leg slit
Watters Fall 2019 Bridal Collection lace long-sleeve wedding dress
Watters Fall 2019 Bridal Collection sexy wedding dress with illusion lace bodice
Watters Fall 2019 Bridal Collection lace wedding dress with spaghetti straps
Watters Fall 2019 Bridal Collection strapless wedding dress with tiered ruffled skirt and belt

To check out all the Bridal Fashion Week galleries, plus wedding dress advice and more, go to TheKnot.com/bridal-fashion-week.

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