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Here's How Many Couples Did a First Look in 2017

And here are your options on how to do it if you want to follow suit.
sophie ross the knot bridal fashion and beauty expert
by Sophie Ross
sophie ross the knot bridal fashion and beauty expert
Sophie Ross
Bridal Fashion and Beauty Expert
  • Sophie Ross is a Senior Copywriter at Adore Me.
  • Sophie is an experienced style and beauty writer.
  • Sophie worked as an Associate Editor for The Knot from 2017 to 2019.
Updated Jun 13, 2018

Still on the fence about doing a first look? Maybe this will help your decision.

According to The Knot 2017 Real Weddings Study—for which we surveyed 13,000 US couples married in 2017—44 percent of couples revealed they did a first look prior to the ceremony.

While the traditional version of a first look—aka, seeing each other for the first time during the walk down the aisle—still reigns supreme with 53 percent of couples, the high percentage of reveals before the ceremony (nearly half!) certainly suggests a departure from tradition.


Still not sure how you should go about it? To break it down even further, 30 percent of couples said they did a private reveal (just the two of them), 12 percent reported they shared their first look with an intimate group of people and 2 percent admitted to sharing their first look with a larger group. Of course, you can do your first look however you envision it—whether it's alone or in the company of your loved ones.

(Lastly, 3 percent of couples said they showed each other their looks before the wedding day. At least there aren't any surprises that way!)

Obviously, deciding to do a first look is entirely up to you. But for the record, if you do choose to do one, make sure to invite your photographer along for it—because the pictures will be epic.

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