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Updated Mar 06, 2025The 8 Most Popular Wedding Colors Right Now
The hues couples can't get enough of, according to data.
Photos: Sposto Photography, Annie Piland Photography, Eilish Burt Photography, AGS Photo Art, Ledia Tashi Photography & Banga Studios, Sarah Lockhart Photography,Design: Ashley Detmering
Whether your aim is to tap into the current zeitgeist or to stand out from the crowd, it pays to know the most popular wedding colors. Lucky for you, we ran the numbers. According to The Knot 2025 Real Weddings Study, 80% of couples were intentional about targeting specific wedding colors (84% of Gen Z and 79% of millennials), so this is important info. The study aggregated data from nearly 17,000 newlyweds, and each respondent went into detail on what wedding color schemes they used to decorate their day. We're diving deep into the stats—because yes, we can tell you if there are any shifts in the use of each shade based on wedding season, the age of the couple and more.
Read through this list of the top hues, then peruse a selection of planners in your area on The Knot Vendor Marketplace to curate a celebration using your dream scheme. For now, let's get into it: These are the most common wedding colors for contemporary couples.
1. White
It's no surprise that white reigns as the current most popular wedding color, with 41% of US couples incorporating the hue into their day in some way. White is synonymous with weddings and, even if it's not the most prominent tone in the palette, it's often used as a neutral base to build on with bolder colors (like the pop of red we're seeing rise among other new wedding color trends). Millennials are essentially aligned with the national average use of this hue, with 40% incorporating white into their palettes, but Gen Z pulled ahead of the pack, with 45% of respondents of this age group using white.
Additionally, couples who wed from April through June used white the most (45%), while lovebirds who said "I do" from October through December used white the least (38%). Our guess is that these couples leaned into richer, deeper fall wedding colors and winter wedding colors.
2. Gold
Metallic moments are huge this year, and it looks like quite a few couples are ahead of the curve. Our study notes that 36% of couples included gold in their palettes last year and, with how the current trends are shaping up, we'll guess the shade will be among the popular wedding colors of 2025 too.
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Gold will always bring a welcome, warm sparkle to your celebration's decor and it can lean either antique or contemporary depending on how it manifests. For example, ornate gold candlesticks feel romantic and vintage, while satin-finish gold flatware appears unequivocally modern. (If you're having trouble figuring out how to weave gold into your wedding style, just add a query about it to your slate of questions to ask a wedding decorator.) Gold soared in popularity for weddings in October, November and December, making it one of the most popular winter wedding colors, with 43% of pairs sprinkling in the shade.
3. Light Green
Light green is third on our list of the most common wedding colors, as 33% of newlyweds threaded it through their flowers and wedding decor. Shades of green always come in toward the top, and are especially resonant with Gen Z couples, with 38% of this demo embracing pale, verdant shades like sage, mint and celadon. Light green is a wonderful way for couples who fear color to dip a toe into the rainbow realm, since it's soft and unobtrusive, but adds light variation when used as an accent.
For lovebirds who don't mind an extra splash of saturation, it can also be used as a neutral base to build upon (as one would with white). And with 38% of couples who wed in April, May or June using this hue, it proves to be one of the most popular spring wedding colors. Seriously, no matter which of the many types of wedding planners you choose, chances are your pro will have plenty of experience infusing this subtle, earthy shade expertly into celebrations.
4. Ivory/Champagne
Likely in tandem with the staying power of quiet luxury and old money in the wedding space, classic and sumptuous shades like champagne and ivory made waves as a more luxe take on classic white. Soft, less-saturated tones are all the rage, and 32% of couples used ivory or champagne in their wedding palette. To find out if your vibe aligns with this trend, give The Knot Style Quiz a try.
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These luxe, yet airy hues will likely build on their momentum last year and push to be popular wedding colors for 2025. These shades can be easily adjusted to work with any wedding season or theme, so it's no surprise that use of the hues remained consistent across all age groups, wedding locations and wedding seasons represented in the survey, with a slight 4% uptick for October, November and December weddings. When choosing your wedding colors, stick to monochromatic ivory coloration to create a chic, sophisticated atmosphere.
5. Light Pink
The grande dame of spring wedding hues, light pink is a shoo-in for one of the most popular colors for weddings. This ultra-romantic shade, which was picked by 29% of couples last year, offers more whimsy than white, but is no less timeless. And speaking of popular April, May and June wedding colors, 38% of pairs who said "I do" during these spring months opted to blanket their celebrations in tones like blush, dusty rose and ballet pink.
If we had to guess, this common wedding color often comes to life in lush, cascading floral arrangements filled with peonies and pink roses (some of the most popular wedding flowers) for classic couples, and baby pink amaranthus and anthurium for eclectic pairs. Are you wondering: "What are popular wedding colors for a destination celebration?" If so, note that 34% of couples who hosted an international destination wedding incorporated light pink, 5% above the national average.
6. Dark Green
Green is the only color we included on our trends list of 2025's popular wedding colors that also holds status as a true classic. Rich, deep tones of green such as emerald, forest, moss and dark olive resonated with 27% of couples. Dark green is definitely one of the most popular fall wedding colors, with 35% of pairs who married from October through December threading this hue through their wedding palettes. Additionally, 31% of couples who held winter weddings from January through March embraced the luxe shade.
Unequivocally elegant, yet neutral, we anticipate dark green will be part of the answer to "what are popular wedding colors?" for years to come. And from this year and on, you'll definitely be able to find a stunning The Knot wedding website design as well as matching wedding invitations in this popular shade (just use the color filter that's available on both pages).
7. Light Blue
Something blue, anyone? This soft shade showed up in 26% of weddings last year. A delicate, pale blue is one of the most popular spring and summer wedding colors, as it's a mainstay at all manner of coastal weddings, showing up in everything from hydrangea centerpieces to linens that compliment the nearby crashing waves.
Couples who wed in April, May and June incorporated light blue 32% of the time, and those who married in July, August and September included it 27% of the time. This hue is also favored by Gen Z newlyweds: 28% of couples from this demo said "I do" to pale blue, 5% more than their millennial counterparts.
8. Dark Blue
Dark blues, like navy, indigo and midnight blue, appeal to couples (24% of them, to be exact) who want a classic wedding look, but aren't shy about including a kiss of color. Create a timeless color palette by pairing it with light blue, or go for a little more drama by combining dark blue with other jewel tones, such as burgundy, emerald green or dark purple.
Plus, if you're on the hunt for lucky wedding colors, dark blue symbolizes abundance—not a bad vibe to embrace as you embark on the path to married life. And FYI: New Englanders and Northeast couples loved this color, with 30% of pairs in this region painting their events in dark blue hues.
