Don't Book Your Wedding Florist Before Asking These 9 Questions
From bouquets and centerpieces to boutonnieres, corsages and statement-making floral arrangements, flowers create a romantic ambiance and add the wow factor to any wedding day. To bring your vision to life, you'll need a great wedding florist who is skilled, creative and respectful of your budget.
Once you narrow it down to a few wedding florists who resonate with you, the next step is to interview them to figure out which one will be the best fit for your big day. Don't know which questions to ask prospective wedding florists? We've got you covered. Keep scrolling for nine key questions to ask potential wedding florists before signing on the dotted line.
1. Are you available on our wedding date?
This seems like an obvious question but it's still super important. Wedding florists can book up quickly, so Kamesha Hervey Richard, a designer, floral artist and owner of Ava Loren Design in Hampton, Virginia, recommends asking your potential florist how far in advance you have to book them.
While you're on this topic, ask how many (if any) other events they'll be servicing that day. If they have multiple events on the same day, it's usually not a huge deal, but it's good to double-check and ensure they have the bandwidth to handle everything.
2. How long have you been a floral designer?
As with any wedding vendor, you want a florist who knows their stuff and has the skills necessary to execute what you're envisioning for your big day. Ideally, the florist should have ample experience creating florals for events, particularly bouquets and wedding floral decor. Ask not only how long they've been a floral designer, but also how many weddings they've done.
3. How would you describe your aesthetic?
Although floral designers will typically accommodate various styles and design aesthetics, you'll be more confident going with a particular florist if their overall style and vibe matches your own.
Pro tip: Before the interview, jot down a few words that describe the floral design you want for your wedding (moody, classic, vibrant, etc.) and see if these descriptors match the way the florist describes their work.
4. Can we see photos of your past work?
Don't just take the florist's word about their style. Ask to see photos of weddings they've designed florals for or real-life samples of their work. If you really want to do your due diligence, you can read reviews from past couples or ask for references you can contact directly for feedback on the wedding florist's services.
5. What flowers do you recommend for our wedding?
Talented florists can accommodate any and all floral ideas. However, Richard recommends asking them for their overall floral design recommendations for your wedding based on the venue, season, theme and wedding color scheme. Their answer will help you better understand their level of expertise and figure out if you're both on the same page.
This is the part where you can break out your Pinterest board and show examples of specific designs you'd like to recreate. "After sharing your vision with your florist, allow them to provide their professional insight on achieving the most remarkable result," Richard says. "Be sure to express your expectations, understand theirs of you, and trust them as the professional you sought out to bring your vision to life."
You can also ask if they have advice regarding other decor to go with the florals—such as vases, linens and table settings—to ensure a cohesive look. Richard also suggests touching on florals that will enhance the wedding party's look (think botanical jewelry, floral clutches, lapel flowers, floral bow ties and classic boutonnieres). A good florist can even suggest a bouquet that will best complement a wedding dress' silhouette, Richard says.
If you want to make a statement, ask for their tips on that, too. "[A florist can] create eye-catching statement pieces or add thoughtful floral touches in unexpected places, which can anchor an unforgettable memory of your special day and transform the look and feel of your event," Richard says.
6. Do you provide other decorative items?
In addition to wedding flowers, some florists also provide other decorative items for the wedding day, such as vases, table runners, backdrops, mirrors, lanterns and candleholders. It's often easier to have the florist take care of all those additional items. If they do have them, ask what they cost. If they don't offer them as part of their service, they might be able to recommend someone who does.
7. How do you suggest we maximize our budget?
A good florist can advise you and your partner on how to make the most out of your floral budget. For instance, flowers that are out of season on your wedding date might be more expensive, and the florist, Richard says, can suggest something similar that can help maximize your budget while achieving a similar look. Be upfront about what you're budgeting and be open to their suggestions.
8. What are your rates?
Getting into the nitty-gritty details, such as pricing, fees and refund policy, is essential. Ask how they charge (package, flat fee, per item, etc.) and if they require a minimum floral budget. Also, ask about additional costs—which can quickly add up—such as delivery fees, setup fees and breakdown fees. If they offer packages, be clear on what is included and not included in the quoted price.
If you want additional services, such as mock-ups, fresh flowers added to your wedding cake or preserving the bridal bouquet after the wedding, this is a good time to bring it up. Ask if this is a service they offer, and if so, what the additional cost would be.
9. What are the day-of logistics?
Covering the logistics is not as fun as discussing the flower designs themselves, but it's equally as important.
Don't be afraid to ask all of your important questions, such as how far in advance they'll create the arrangements and bouquets, as well as how they'll be stored and transported to the wedding venue. If the florist works with a team, you can also ask if they'll be arranging the designs themselves or if they'll have another florist creating them. Lastly, find out if they will take the reins when it comes to communicating with your venue regarding their policies and installation.