Where to Buy Sex Toys Online, No Matter What You & Your Partner Are Into

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Collage of sex toys and massage candle from online places to buy sex toys
Design: Natalie Romine,Photos: Unbound Babes, Maude, PinkCherry
Jamie Cuccinelli the knot writer and wedding expert
Jamie Cuccinelli
Jamie Cuccinelli the knot writer and wedding expert
Jamie Cuccinelli
Senior Editor, Sex & Relationships
  • Jamie is a Senior Editor for The Knot where she oversees all sex and relationship editorial content.
  • Before joining The Knot Worldwide, she worked with an array of digital publications that include Brides, The Zoe Report, Bustle and MyDomaine.
  • Jamie graduated with a degree in English and Media, Culture & Communications from New York University.
Updated Apr 24, 2024
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While sex toys and sexual wellness products can serve as excellent aids in maintaining and elevating a healthy sex life and intimacy between partners, if a couple is unfamiliar with this shopping category, even deciding where to buy sex toys can be overwhelming.

So, where does one start? Set your shopping efforts to online websites trusted and known for their quality products. And, if you have specific needs or possible products in mind, then consider specialty sites—such as those that are LGBTQIA+ -owned and operated, or those that specialize in splurge-worthy designer products.

Scroll on to see where to buy sex toys online—and learn about some of these stores' best-selling wares, including vibrators, BDSM accessories, massage candles and other thoughtfully designed sex toys for couples.

Where to Buy Sex Toys Online

There is certainly no shortage of places to buy sex toys online—from those that specialize in one model or function, like long-distance sex toys, to places you probably already shop at, like Target and Amazon. As you're deciding where to shop and what to buy, chat with your partner about your sexual preferences to get a feel for what could really amp things up for you as a couple. (And before you stress, we've got a list of sex questions for couples to get the convo going.) Then, browse the 20 top places online to buy sex toys, based on factors such as product quality, variety offered, shopper reviews and customer service.


purple vibrator with remote control and We-Connect app on phone screen
Photo: PinkCherry
  • Best for: Sex toy enthusiasts and repeat shoppers will love PinkCherry's rewards program: It allows you to earn points on each purchase, which can be redeemed for savings (up to $100 off) on future buys. You can start racking up those points on goodies like clitoral vibrators and suction toys, rabbit vibrators, anal toys and more.
  • Recommended Toy for Couples: Remote-control-operable, the We-Vibe Chorus Couples Vibrator is designed to be worn during sex for simultaneous G-spot and clitoral stimulation. But that's not all, you can also use the We-Connect app to make the most of it when you're apart.


Dame Eva wearable vibrator in ice blue color
Photo: Dame
  • Best for: This is a women-founded company focused on closing the pleasure—and gender—gap in the bedroom with their range of toys for female solo play and couples, including bullet vibrators and clitorial stimulators. All of Dame's products are also made with reliable components, including medical-grade silicone.
  • Recommended Product for Couples: The Eva is a wearable couples vibrator that's ideal for those who don't want to be fiddling with distractions when they're being intimate with their partner.


Set of couples sex toys in purple and black colors
Photo: Lovehoney
  • Best for: If sex toys are a frequent way you add pleasure to your intimacy, you probably are looking for ways to save. You can do that with Lovehoney: The brand has an always well-stocked sale section with frequent deals on highly rated sex toys, lingerie and wellness products from different brands (including LELO, Womanizer and Fleshlight), as well as Lovehoney's own line. There's a student discount of up to 25% and free shipping over $49, too.
  • Recommended Product for Couples: At press time, this Wild Weekend Mega Couple's Sex Toy Kit is the ultimate deal: It features 11 items, including vibrators, anal toys, cock rings and more, for under $45.


Gold-plated stainless steel handcuffs
Photo: Goop
  • Best for: Goop is best known as the modern lifestyle brand founded by Gwenyth Paltrow that's infamous for its luxe approach to health and wellness. In 2016, they included a $15,000 gold dildo in their first-ever sex issue. So, um, yep: it's a little high-end. Consider their covetable goods (including vibrators, fetish products, lubricants and more) if you're looking for a luxurious and wellness-centric approach to sex toys.
  • Recommended Product for Couples: BDSM play has never been more elevated thanks to the gold-plated Kiki de Montparnasse Handcuff Wristlets.


lavender vibrator sex toy
Photo: JimmyJane
  • Best for: For those who desire modern, upgraded and sleek toys, JimmyJane is the place to be. They offer a range of sex toys for both coupled and solo play, including dildos, vibrators, butt plugs, lubricants, toy cleaners and massage products. As you'll notice from browsing the site, this brand is luxe and stylish. (And the products are just as effective as they are beautiful.)
  • Recommended Product for Couples: For couples interested in anal play, JimmyJane's Dia vibrating plug is ergonomically designed and features seven vibrational modes.

Adam & Eve

Jelly vibrating cock ring
Photo: Adam & Eve
  • Best for: Adam & Eve is the perfect choice for those who want to try something new, as they offer a 100% satisfaction guarantee: You can return any item on their site for any reason within 90 days of trying it out. The retailer offers a vast collection of high-quality sex products from a variety of brands including Satisfyer, We-Vibe and KY, as well as Adam & Eve's own signature line.
  • Recommended Product for Couples: The Vibrating Penis Ring is designed to boost performance and pleasure. It delivers stimulating vibrations for both partners thanks to the soft jelly nubs.


Bridal sex toy editorial image featuring different toys
Photo: Lovers
  • Best for: Lovers has provided high-quality products with reliable service for over 40 years, so it's safe to say they know their stuff. This well-established sex toy store aims to please (and we're not just talking about the toys). Friendly customer service and a sweet rewards system are two of the biggest reasons we love to shop here.
  • Recommended Product for Couples: Engaged couples, this one's just for you. We're obsessed with Lovers' bridal lingerie and sex toy collection that's fun for the wedding night, honeymoon and beyond. Find everything from Playful White Furry Cuffs to this fancy Le Wand Double Vibe.

Pure Romance

Vibrator, lube and enhancement cream sex toy bundle
Photo: Pure Romance
  • Best for: Pure Romance has an excellent selection of best-selling lubricants, enhancement creams and more that'll give your sex life an easy and instant boost. If you're new to sex toys or just prefer to do things the old-fashioned way, it's a great way to dip into sex aids without making a new toy the center of attention.
  • Recommended Product for Couples: The N"O" Rules bundle is a great pick for couples who aren't completely sold on sex toys or just want something a little more simple. It includes a versatile silicone wand, the site's best-selling water-based lubricant and an enhancement cream that intensifies the feels in all the right ways.


blue and yellow sex toy with words romp printed on it
Photo: Babeland
  • Best for: If variety is the spice of your sex life, Babeland has just about anything you can imagine. Along with five-star customer service and educational resources, they offer various toys from different brands to fit different needs, including solo and couples play. And by everything, we do mean it all: vibrators, strap-ons, cock rings, dildos, fetish gear and more.
  • Recommended Product for Couples: Vibrating cock rings are useful in extending pleasure for the wearer, as well as passing along those feel-good vibes to their partner. The Juke Vibrating Ring boasts an impressive six vibration modes and four patterns.

Wet for Her

Wet for Her Union Dildo in pink
Photo: Wet for Her
  • Best for: Owned and operated by lesbians, Wet for Her is the place to go for toys made specifically for lesbians and other LGBTQIA+ identities. With non-realistic dildos only, strap-ons, gender-affirming gear and products designed to fit a variety of bodies and preferences, many will find a more inclusive range of goodies at this top-rated retailer.
  • Recommended Product for Couples: If fussing with the straps of a traditional strap-on doesn't appeal to you or your partner, consider the wearable (and totally strap-less) Union Vibrating Double Dildo. One partner holds the bulbous end internally while penetrating their partner with the opposite end.


Bellesa sleek black vibrator with car key remote control
Photo: Bellesa
  • Best for: Bellesa is a female-founded sexual wellness brand that's all about empowering its customers to embrace their sexuality. It's a great shopping destination for anyone who's also interested in finding a community that celebrates sexual wellness. Each one of their toys has been designed with the Bellesa community and mission in mind, and the wide selection goes beyond vibrators for vulva-owners. There are also sex toys for people with penises and all kinds of couples.
  • Recommended Product for Couples: The sleek Secret Panty Vibrator makes it easy to have some sexy fun any time, anywhere. The silicone vibrator has a clever magnetic design to stay attached to one partner's undies, while the other controls the vibes using the genius-level discreet "car key" remote.


black sex toy
Photo: LELO
  • Best for: LELO, a Swedish intimate lifestyle company, has earned a cult following for their smart, modern designs and innovative products. They offer high-end sex toys, BDSM accessories and massage products. The brand's one-year warranty and 10-year quality guarantee offer two more reasons to add their goodies to cart.
  • Recommended Product for Couples: The LELO Hugo is a remote control prostate vibrator, designed to pleasure the prostate with two powerful motors for hands-free orgasms.


Hands holding Maude burn. no.1 massage candle with lighted match
Photo: Maude
  • Best for: Standouts at Maude include their sexual wellness products that are useful before, during and after sex. Think: massage candles to get you in the mood, lubricants, vibrators, bath salts and more. (Who doesn't love a 360-degree experience?) All of Maude's products are premium-made with options including 100% natural latex condoms, aloe-based personal lubricants and platinum-grade silicone vibrators.
  • Recommended Product for Couples: The wax in this ultra-elevated massage candle, Burn No. 1, is made with moisturizing jojoba and soybean oils, which can be poured out to give your partner a sensual rub-down.

Unbound Babes

Unbound Babes Puff Suction Toy
Photo: Unbound Babes
  • Best for: Unbound Babes is known for aesthetically pleasing sex toys that are no less high in quality. (They're made with body-safe and medical-grade material, FYI.) You'll also find more thoughtfully inclusive language in product descriptions at Unbound Babes, with many product reviews finding offerings suitable for a spectrum of genders, sexualities and abilities.
  • Recommended Product for Couples: Having earned over 2,000 five-star reviews according to the brand, the best-selling Puff Suction Toy sends targeted, powerful suction sensations directly to the clitoris.


Hands pumping arousal serum out of small bottle
Photo: Verishop
  • Best for: If streamlined shopping is a must for you, you'll find it at Verishop thanks to their handy app. Verishop's app lets you search your favorite and emerging brands across clothing and accessories, makeup, skincare, home decor—and, yes, even sex toys. Verishop sells luxury vibrators and toys from top brands (including Maude, Dame and LELO), as well as high-end wellness products, such as premium-ingredient lubes and serums. Plus, the retailer also offers free shipping, free returns and 24/7 customer care.
  • Recommended Product for Couples: VSpot MD's Oh Orgasm Arousal Serum was formulated to increase circulation and sensitivity to the clitoris and boost pleasure in vagina-owners.


Couple holding MysteryVibe wearable vibrator
Photo: MysteryVibe
  • Best for: On the lookout for innovative products? We've got you—or rather, MysterVibe's got you. These sex toys experts are best known for their flexible vibrators made from body-safe silicone that's surprisingly bendy. Each product is designed ergonomically for maximum pleasure from all users, no matter their shape or size.
  • Recommended Product for Couples: If staying erect for longer is a priority for you and your partner, the Tenuto 2 flexible, wearable vibrator is a must. It's designed to stretch to fit any penis size and it'll bring you to whole new heights of climax.

Spectrum Boutique

Grapefruit-themed blowjob enhancement sex toy bundle
Photo: Spectrum Boutique
  • Best for: If you're looking for a brand that's all about inclusivity, you'll find it in Spectrum Boutique. The brand is passionate about making sex toys accessible to everyone, no matter their sexuality. It's also a great spot for beginners shopping for sex toys thanks to all the amazing sexual education resources on the site.
  • Recommended Product for Couples: If either of you has a penis, the Doc Johnson GoodHead Grapefruit Blowjob Set is a new way to engage in oral sex. It comes with a body-safe, open-ended stroker that's made to look like a grapefruit for extra fun. Plus, there's a bottle of grapefruit-flavored lube included for an experience that delights all the senses.


Amazon G-Spot Vibrator Sex Toy
Photo: Amazon
  • Best for: Budget-conscious shoppers who don't want to skimp on options will find all that they crave on Amazon. (Hardly a surprise there, right?) Plenty of big-name brands are available on the mass retailer site, you may have the option to apply Prime benefits and there are countless inexpensive sex toys that vary in type and function.
  • Recommended Product for Couples: To get the most bang for your buck, opt for a sex toy that can be used in a variety of ways, like this aesthetically pleasing and ergonomically designed 10-Mode Waterproof Vibrator. Clocking in at $25, it can be used both internally and externally and is USB-rechargeable. Piqued your interest? Here are more of the best sex toys on Amazon.

Ann Summers

Ann Summer Self-Love Massage Wand
Photo: Ann Summers
  • Best for: Ann Summers is the perfect place to find budget-friendly, top-rated lingerie designed in-house. So if your idea of encouraging a sexier night is dressing for the part, this is your go-to for filling up your lingerie drawer quickly and affordably. Sex toys are also on the menu here too of course, as the UK-based online store offers fan-favorite vibrators and couples sex toys from brands that include Womanizer, LELO, We-Vibe and more.
  • Recommended Product for Couples: For eyes-roll-back-in-the-head-worthy clitorial stimulation, look to the brand's Self-Love Massage Wand that offers eight vibration functions with three intensity levels.


Bloomi Massage Waterproof and Rechargeable Vibrator
Photo: Target
  • Best for: Target is impluse-buy heaven—and that even extends to sex toys. You can expect the same stellar customer service and perks you get from being a Target shopper, and their sexual wellness offerings range from vibrators and clitorial suction toys to penis massagers and more.
  • Recommended Product for Couples: Smartly and discreetly designed, the Bloomi is a pretty little device that can be used as both a genital vibrator and a general body massager.

Contributions by Lindsay Tigar

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