Engagement Rings Are Going on Sale for Valentine's Day So Propose When You Can

You'll want to get your hands on one of these sparklers.
Diamond engagement ring on top of pink macaron
Yulia Gursoy / Shutterstock
sarah hanlon associate editor the knot
by Sarah Hanlon
sarah hanlon associate editor the knot
Sarah Hanlon
Associate Editor
  • Sarah is an Associate Digital Editor for The Knot, with special focuses in fashion, pop culture and wedding trends.
  • Before joining The Knot Worldwide, Sarah was a contributing writer for Bravo at NBC Universal.
  • Sarah has a degree in journalism and resides in New York City.
Updated Apr 13, 2021
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Valentine's Day is quickly approaching, and if you're looking for a sign to propose to your significant other, consider this argument. Not only is it one of the most romantic holidays to pop the question, you can score a great Valentine's Day sale on engagement rings from some of your favorite retailers. As it turns out, online engagement ring sales aren't entirely uncommon. Throughout the year, retailers offer major savings on proposal pieces and wedding jewelry to let you save big on sentimental baubles. And according to The Knot Real Weddings studies, 37 percent of all proposals happen between November and February. Since Valentine's Day marks the conclusion of proposal season, this is your chance to pop the question and score a deal at the same time.

If you're apprehensive about sourcing an engagement ring online, know that it's becoming increasingly more common. In fact, retailers like James Allen and Blue Nile have developed technology to make the experience as simple (and stress-free) as possible. With tools like 360-degree magnified photography and unlimited chat access to diamond experts, you can view any ring from all angles and get professional help along the way.

In order to capitalize on a Valentine's Day sale on engagement rings and wedding bands, first set your budget. Then, read up on diamonds. Make sure you know what cut, clarity, color and carat you want. If you're buying an alternative engagement ring, like a colored gemstone or a lab-grown diamond, make sure to do your research so you know what to look for. Once you know what you're shopping for, head to an online retailer offering a Valentine's Day engagement ring sale to start shopping.

Below, we've compiled the best Valentine's Day sale on engagement rings. No matter what type of jewelry you're looking for, you'll score major savings on jewelry your S.O. will love.

Blue Nile: Get your wedding bands on major discount at Blue Nile this Valentine's Day. The brand is offering 30% off select products beginning January 30 with code VDAY20. And if you aren't ready for an engagement ring just yet, browse additional featured sale products like earrings, necklaces and bracelets for an extra-special holiday gift.

Diamond Nexus: If you're looking to purchase a diamond alternative, check out Diamond Nexus's pre-Valentine's Day sale. You'll get up to 20% off engagement rings and up to 50% off clearance engagement rings and bands.

James Allen: Whether you're looking for a show-stopping engagement ring or a wedding band to complete your set, online retailer James Allen is offering an unbeatable Valentine's Day sale on engagement rings (and wedding bands too!). You'll save big when you get 25% off sitewide products.

Zales: In the spirit of love, Zales is offering 30% off sitewide as part of their Valentine's Day jewelry sale. Select products are also 50% off, and shoppers can take an additional 15% off clearance styles.
Looking for more inspiration? Browse some of our favorite products included in these Valentine's Day sales on engagement rings and jewelry.

Petite micropavé diamond ring in platinun

Blue Nile petite micropavé diamond ring in Platinum, $872 (originally $1,090), BlueNile.com

Yellow gold wedding band

Blue Nile classic wedding ring in 14K White Gold, $362 (originally $425), BlueNile.com

Round cut diamond engagement ring

Diamond Nexus Bali classic round cut engagement ring, $836 (originally $1,044), DiamondNexus.com

White gold dome wedding ring

James Allen 4mm high dome comfort fit wedding ring in 14K White Gold, $330 (originally $440), JamesAllen.com

Three stone diamond engagement ring in rose gold

Zales Past Present Future frame twist engagement ring in 10K Rose Gold, $400 (originally $800), Zales.com

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